TEST BANK
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 11
Test Bank Questions
Services: The Intangible Product
Multiple Choice Questions
1. What is the primary difference between physical goods and nonphysical services?
A. Physical goods are typically cheaper than services.
B. Physical goods make up the largest sector of the US economy.
C. Physical goods are tangible; services are intangible.*
D. Physical goods cannot be touched or handled; services can be touched or handled.
Solution: C. Services are the nonphysical, intangible economic activities.
Section 11.1 LO1 Easy 1-2 minutes
2. Which of the following represents a people-based service?
A. A physician who discusses test results with a patient*
B. A self-service car wash that provides vacuums, water, and cleaning supplies
C. The ParkMobile app that lets consumers pay for parking via an app
D. An Uber driver who transports customers to where they need to go
Solution: A. Services that are primarily provided by people rather than equipment are known as
people-based services.
Section 11.1 LO1 Easy 1-2 minutes
3. Jameer works as an MRI technician, where he uses a body scanner to capture images that
are then shared with doctors for analysis. Jameer works in which equipment-based service
subcateogry?
A. People-based services
B. Automated services
C. Skilled operators*
D. Unskilled operators
Solution: C. With equipment-based services, companies utilize equipment, machinery, and
other forms of technology to perform service tasks. Skilled operators use equipment, such as X-
ray machines and ultrasound equipment, that requires training to operate.
Section 11.1 LO2 Moderate 3-4 minutes
01/12/23 2
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 11
Test Bank Questions
Services: The Intangible Product
Multiple Choice Questions
1. What is the primary difference between physical goods and nonphysical services?
A. Physical goods are typically cheaper than services.
B. Physical goods make up the largest sector of the US economy.
C. Physical goods are tangible; services are intangible.*
D. Physical goods cannot be touched or handled; services can be touched or handled.
Solution: C. Services are the nonphysical, intangible economic activities.
Section 11.1 LO1 Easy 1-2 minutes
2. Which of the following represents a people-based service?
A. A physician who discusses test results with a patient*
B. A self-service car wash that provides vacuums, water, and cleaning supplies
C. The ParkMobile app that lets consumers pay for parking via an app
D. An Uber driver who transports customers to where they need to go
Solution: A. Services that are primarily provided by people rather than equipment are known as
people-based services.
Section 11.1 LO1 Easy 1-2 minutes
3. Jameer works as an MRI technician, where he uses a body scanner to capture images that
are then shared with doctors for analysis. Jameer works in which equipment-based service
subcateogry?
A. People-based services
B. Automated services
C. Skilled operators*
D. Unskilled operators
Solution: C. With equipment-based services, companies utilize equipment, machinery, and
other forms of technology to perform service tasks. Skilled operators use equipment, such as X-
ray machines and ultrasound equipment, that requires training to operate.
Section 11.1 LO2 Moderate 3-4 minutes
01/12/23 2
