TEST BANK
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 18
Test Bank Questions
Retailing and Wholesaling
Multiple Choice Questions
1. Where did Walmart begin its retailing dynasty?
A. In large markets with plenty of shoppers
B. In state capital cities
C. In small towns*
D. In shopping centers close to restaurants
Solution: C. Retailers such as Walmart began opening stores in small towns and forcing local
mom-and-pop shops out of business.
Section 18.1 LO1 Easy 1-2
2. Shifting consumer demand toward purchasing locally and expressing environmental
concerns have led retailers to _______.
A. refuse to shift operations
B. respond to these new demands*
C. continue current practices
D. trim staff and cut down on selections
Solution: B. Local and more traditional brick-and-mortar retailers are responding to these
consumer demands.
Section 18.1 LO1 Easy 1-2
3. Which of the following is an example of an intermediary that serves as a liaison between
manufacturers and buyers and adds length to the channel?
A. Producers
B. Facilitators
C. Omnichannelers
D. Retailers*
Solution: D. Retailers are intermediaries that buy products from firms or wholesalers and resell
them to the consumer.
Section 18.1 LO1 Moderate 3-4 minutes
01/12/23 2
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 18
Test Bank Questions
Retailing and Wholesaling
Multiple Choice Questions
1. Where did Walmart begin its retailing dynasty?
A. In large markets with plenty of shoppers
B. In state capital cities
C. In small towns*
D. In shopping centers close to restaurants
Solution: C. Retailers such as Walmart began opening stores in small towns and forcing local
mom-and-pop shops out of business.
Section 18.1 LO1 Easy 1-2
2. Shifting consumer demand toward purchasing locally and expressing environmental
concerns have led retailers to _______.
A. refuse to shift operations
B. respond to these new demands*
C. continue current practices
D. trim staff and cut down on selections
Solution: B. Local and more traditional brick-and-mortar retailers are responding to these
consumer demands.
Section 18.1 LO1 Easy 1-2
3. Which of the following is an example of an intermediary that serves as a liaison between
manufacturers and buyers and adds length to the channel?
A. Producers
B. Facilitators
C. Omnichannelers
D. Retailers*
Solution: D. Retailers are intermediaries that buy products from firms or wholesalers and resell
them to the consumer.
Section 18.1 LO1 Moderate 3-4 minutes
01/12/23 2
