BUS 391 FINAL EXAM COMPLETE STUDY GUIDE
2026 WITH SOLUTIONS
◉ Big Dog Running Company uses ________ to analyze data collected
from each of its three stores by product line and date, which allows
the company to better design its marketing and promotion
campaigns. Answer: OLAP
◉ Rodney Perkins, who works in the marketing department of the
Fairfield Inn, has been given the responsibility of identifying
patterns in the preferences of guests who have repeatedly visited the
hotel in the past ten years. Which of the following would best help
him categorize the massive amounts of data to reveal preferences of
guests, such as room type and room service? Answer: Online
analytical processing
◉ James Coburn is a business analyst at Dillard's, a high-end retail
store. James is preparing a report to assess customer data to
understand the buying patterns of customers when they purchase
multiple items. Which of the following will best help James analyze
the purchasing habits of customers who bought rain boots along
with umbrellas, ties along with shirts, and hair clips along with
headbands among other related products? Answer: Market basket
analysis
, ◉ The adult education director at St. Francis Hospital uses ________ to
evaluate the interactions of variables that contribute to the
profitability of various potential seminars. Answer: what-if analysis
◉ The business analysts at Blue Bell, a brand of ice cream, recently
were asked to assess revenue generated over the past five years to
observe seasonal and historical trends. After extensive analysis, they
arrive at the conclusion that the sales were highest during the
months of July and August, the summer months in the country, and
an all-time low during January, the peak of winter. Which of the
following tools would have best helped them arrive at this
conclusion? Answer: Forecasting
◉ Amy Neff wishes to enroll for Gmail's free email service. Which of
the following would best help Gmail establish that Amy is not a
software bot? Answer: Entering a sequence of letters and numbers
from an image
◉ Travels by Donna, a travel agency in Georgia, recently created a
website to attract travel clientele for the company. It is vital that the
company be able to track the time that visitors spend on each page
to understand the destinations and offers that interest potential
customers. Which of the following will best help the company
understand customer behavior patterns as well as the URL the
visitor just left? Answer: Clickstream data
2026 WITH SOLUTIONS
◉ Big Dog Running Company uses ________ to analyze data collected
from each of its three stores by product line and date, which allows
the company to better design its marketing and promotion
campaigns. Answer: OLAP
◉ Rodney Perkins, who works in the marketing department of the
Fairfield Inn, has been given the responsibility of identifying
patterns in the preferences of guests who have repeatedly visited the
hotel in the past ten years. Which of the following would best help
him categorize the massive amounts of data to reveal preferences of
guests, such as room type and room service? Answer: Online
analytical processing
◉ James Coburn is a business analyst at Dillard's, a high-end retail
store. James is preparing a report to assess customer data to
understand the buying patterns of customers when they purchase
multiple items. Which of the following will best help James analyze
the purchasing habits of customers who bought rain boots along
with umbrellas, ties along with shirts, and hair clips along with
headbands among other related products? Answer: Market basket
analysis
, ◉ The adult education director at St. Francis Hospital uses ________ to
evaluate the interactions of variables that contribute to the
profitability of various potential seminars. Answer: what-if analysis
◉ The business analysts at Blue Bell, a brand of ice cream, recently
were asked to assess revenue generated over the past five years to
observe seasonal and historical trends. After extensive analysis, they
arrive at the conclusion that the sales were highest during the
months of July and August, the summer months in the country, and
an all-time low during January, the peak of winter. Which of the
following tools would have best helped them arrive at this
conclusion? Answer: Forecasting
◉ Amy Neff wishes to enroll for Gmail's free email service. Which of
the following would best help Gmail establish that Amy is not a
software bot? Answer: Entering a sequence of letters and numbers
from an image
◉ Travels by Donna, a travel agency in Georgia, recently created a
website to attract travel clientele for the company. It is vital that the
company be able to track the time that visitors spend on each page
to understand the destinations and offers that interest potential
customers. Which of the following will best help the company
understand customer behavior patterns as well as the URL the
visitor just left? Answer: Clickstream data
