BUAD 332 ACTUAL EXAM PAPER 2026
QUESTIONS WITH SOLUTIONS GRADED A+
◉ Frequent purchases, little planning, low customer involvement, low
prices, widespread distribution and convenient locations are
characteristics of_______.
a.) shopping products
b.) convenience products
c.) unsought goods
d.) specialty products. Answer: b
◉ A products_______is the place the product occupies in consumers'
minds relative to competing products.
a.) life-cycle stage
b.) location
c.) positioning
d.) distribution. Answer: c
◉ Coors has labels on their beer bottles that turn blue when the beer is at
the optimal drinking temperature. This is an example
of__________________.
, a.) Co-branding
b.) Multi-branding
c.) Line extension
d.) Brand extension
e.) none of the above. Answer: e (the answer is actually packaging)
◉ If a consumer buys a passenger van for driving his/her children to and
from school, the passenger van is a(n)_____. If the same consumer buys
the passenger van to operate an airport shuttle service, the passenger van
is a(n)_____.
a.) sought good; consumer product
b.) unsought good; industrial product
c.) industrial product; consumer product
d.) consumer product; industrial product. Answer: d
◉ During which stage of the consumer purchase decision process is a
buyer most likely to experience cognitive dissonance?
a.)Purchase Decision
b.) Adoption
c.) Post-purchase Behavior
QUESTIONS WITH SOLUTIONS GRADED A+
◉ Frequent purchases, little planning, low customer involvement, low
prices, widespread distribution and convenient locations are
characteristics of_______.
a.) shopping products
b.) convenience products
c.) unsought goods
d.) specialty products. Answer: b
◉ A products_______is the place the product occupies in consumers'
minds relative to competing products.
a.) life-cycle stage
b.) location
c.) positioning
d.) distribution. Answer: c
◉ Coors has labels on their beer bottles that turn blue when the beer is at
the optimal drinking temperature. This is an example
of__________________.
, a.) Co-branding
b.) Multi-branding
c.) Line extension
d.) Brand extension
e.) none of the above. Answer: e (the answer is actually packaging)
◉ If a consumer buys a passenger van for driving his/her children to and
from school, the passenger van is a(n)_____. If the same consumer buys
the passenger van to operate an airport shuttle service, the passenger van
is a(n)_____.
a.) sought good; consumer product
b.) unsought good; industrial product
c.) industrial product; consumer product
d.) consumer product; industrial product. Answer: d
◉ During which stage of the consumer purchase decision process is a
buyer most likely to experience cognitive dissonance?
a.)Purchase Decision
b.) Adoption
c.) Post-purchase Behavior
