COMS 101 QUIZ CHAPTER 11 TEST BANK
COMPLETE ANSWERS LATEST GUIDE LIBERTY
UNIVERSITY 2026
◉ The first advertising agencies were _____. Answer: newspaper space
brokers
◉ What types of ads dominated advertising by the end of the 1800s?
Answer: patent medicines and department stores
◉ Hidden or disguised messages that allegedly register in people's
subconscious, like a Coca-Cola slogan embedded in a few frames of a
movie, are known as _____. Answer: subliminal advertising
◉ The Ad Council's memorable "crash dummies" campaign
substantially increased _____. Answer: seat belt use
◉ The characteristic rapid edits, creative camera angles, compressed
narratives, and staged performances of what television channel heavily
influenced the advertising industry in the mid-1980s? Answer: MTV
◉ Which statement about advertising agencies such as the WPP Group
and Omnicom is TRUE? Answer: They are mega-agencies controlling a
majority of the advertising dollars spent around the globe.
, ◉ What does the term psychographics refer to? Answer: a research
method that attempts to group people according to their attitudes,
beliefs, interests, and motivations
◉ Which of the following is a concern that privacy advocates typically
cite about Internet advertising? Answer: a. Web sites attach cookies to
your computer then track the pages you visit.
b. Marketers can use the personal information people post on social
media sites.
c. Advertisers can use required sign-up information on Web sites to
build profiles about individual Internet users.
d. Agencies can add online retail sales data to your online profile
without your knowledge.
e. All of the options are correct.
◉ What accounts for about 35 percent of all Internet advertising
revenues? Answer: display/banner ads
◉ The _____ tries to persuade consumers that using a particular product
will elevate their social status. Answer: snob-appeal approach
◉ The _____ plays on consumers' insecurities. Answer: hidden-fear
appeal
COMPLETE ANSWERS LATEST GUIDE LIBERTY
UNIVERSITY 2026
◉ The first advertising agencies were _____. Answer: newspaper space
brokers
◉ What types of ads dominated advertising by the end of the 1800s?
Answer: patent medicines and department stores
◉ Hidden or disguised messages that allegedly register in people's
subconscious, like a Coca-Cola slogan embedded in a few frames of a
movie, are known as _____. Answer: subliminal advertising
◉ The Ad Council's memorable "crash dummies" campaign
substantially increased _____. Answer: seat belt use
◉ The characteristic rapid edits, creative camera angles, compressed
narratives, and staged performances of what television channel heavily
influenced the advertising industry in the mid-1980s? Answer: MTV
◉ Which statement about advertising agencies such as the WPP Group
and Omnicom is TRUE? Answer: They are mega-agencies controlling a
majority of the advertising dollars spent around the globe.
, ◉ What does the term psychographics refer to? Answer: a research
method that attempts to group people according to their attitudes,
beliefs, interests, and motivations
◉ Which of the following is a concern that privacy advocates typically
cite about Internet advertising? Answer: a. Web sites attach cookies to
your computer then track the pages you visit.
b. Marketers can use the personal information people post on social
media sites.
c. Advertisers can use required sign-up information on Web sites to
build profiles about individual Internet users.
d. Agencies can add online retail sales data to your online profile
without your knowledge.
e. All of the options are correct.
◉ What accounts for about 35 percent of all Internet advertising
revenues? Answer: display/banner ads
◉ The _____ tries to persuade consumers that using a particular product
will elevate their social status. Answer: snob-appeal approach
◉ The _____ plays on consumers' insecurities. Answer: hidden-fear
appeal
