MKT/574
Wk 6 - Apply: Signature Assignment: Part C: Strategic Marketing Plan
MKT/574
New Target Markets
The target market for the Coca Cola company is mainly from the age of 10-35 years. The
company's products are consumed mostly by the middle-aged group, which is the brand's
consumer segment is primarily the youths and teenagers. The products produced are famous for
both genders. Coca-Cola company does not have particular targets for consumers due to the low
prices of products. However, the main targets are the young generation, modern and the youth
who love fun. The youths mainly consume soft drinks; this has built a substantial target market
foundation for the company. The company is in a position to represent youth, joy, and freedom.
The targets of the company are both the consumers and the families. Therefore, the adverts are
mainly aimed at the youth and the families representing the various celebrations and parties
performed (Pride, 2004).
Marketing Mix
Product
Coca-Cola comprises an extensive collection of 500 carbonated and still, a brand, provides
approximately 3900 drinks of their own choice and is the most valuable and acknowledged brand
globally. The Coca-Cola Company brands include; Coca-Cola -which is the famous soft drink
, and recognized brand. Fanta- which contains orange flavor. Coca Cola Zero-which has zero
sugar. Other products include; Sprite, Diet Coke, Simply Orange, Powerade, Coca Cola life, and
Powerade zero are some of the company's favorite products. These products are in different sizes
of bottle whereby the consumer can prefer. Besides, the company contains 19 billion-dollar
brands that have less or no-calorie options (Arab, 2018).
Price
Coca Cola company has competition from Pepsi in terms of soft drinks production. The two
brands price their products effectively. The prices are affordable by the consumers meaning the
prices are not high or low. The strategy from Coca-Cola pricing is concerning with enhancing the
loyalty of the company. The drinks' low demand has led to great competition between the two
companies, Pepsi and Coca Cola. The increase in the size of the packages leads to the low cost of
the products. This means that if the customer decides to buy many products, the prices are lower
and those who buy single products are high.
Distribution
The company has the most extensive system of distribution. The products of the company are
sold globally. The revenue collection of the company is approximately 1.9 billion daily. The
company relies on partners responsible for bottling for the process of packaging and distribution.
The company's system of distribution is mainly based on local channels. The company
manufactures and markets products, drinks bases, and syrups for bottling and is responsible for
marketing and controlling the brand. The manufacturers of bottles package the products and
distribute the drinks to the customers and vendors, who then sell them to consumers. Therefore,
the bottle manufacturers work with various customers such as restaurants, vendors, and groceries
who sell the products to the final users (Arab, 2018).
Wk 6 - Apply: Signature Assignment: Part C: Strategic Marketing Plan
MKT/574
New Target Markets
The target market for the Coca Cola company is mainly from the age of 10-35 years. The
company's products are consumed mostly by the middle-aged group, which is the brand's
consumer segment is primarily the youths and teenagers. The products produced are famous for
both genders. Coca-Cola company does not have particular targets for consumers due to the low
prices of products. However, the main targets are the young generation, modern and the youth
who love fun. The youths mainly consume soft drinks; this has built a substantial target market
foundation for the company. The company is in a position to represent youth, joy, and freedom.
The targets of the company are both the consumers and the families. Therefore, the adverts are
mainly aimed at the youth and the families representing the various celebrations and parties
performed (Pride, 2004).
Marketing Mix
Product
Coca-Cola comprises an extensive collection of 500 carbonated and still, a brand, provides
approximately 3900 drinks of their own choice and is the most valuable and acknowledged brand
globally. The Coca-Cola Company brands include; Coca-Cola -which is the famous soft drink
, and recognized brand. Fanta- which contains orange flavor. Coca Cola Zero-which has zero
sugar. Other products include; Sprite, Diet Coke, Simply Orange, Powerade, Coca Cola life, and
Powerade zero are some of the company's favorite products. These products are in different sizes
of bottle whereby the consumer can prefer. Besides, the company contains 19 billion-dollar
brands that have less or no-calorie options (Arab, 2018).
Price
Coca Cola company has competition from Pepsi in terms of soft drinks production. The two
brands price their products effectively. The prices are affordable by the consumers meaning the
prices are not high or low. The strategy from Coca-Cola pricing is concerning with enhancing the
loyalty of the company. The drinks' low demand has led to great competition between the two
companies, Pepsi and Coca Cola. The increase in the size of the packages leads to the low cost of
the products. This means that if the customer decides to buy many products, the prices are lower
and those who buy single products are high.
Distribution
The company has the most extensive system of distribution. The products of the company are
sold globally. The revenue collection of the company is approximately 1.9 billion daily. The
company relies on partners responsible for bottling for the process of packaging and distribution.
The company's system of distribution is mainly based on local channels. The company
manufactures and markets products, drinks bases, and syrups for bottling and is responsible for
marketing and controlling the brand. The manufacturers of bottles package the products and
distribute the drinks to the customers and vendors, who then sell them to consumers. Therefore,
the bottle manufacturers work with various customers such as restaurants, vendors, and groceries
who sell the products to the final users (Arab, 2018).
