BUS 381 - Midterm (CH. 1, 2, 4, 5, 6 + Jeopardy) 2026 || A+
Guaranteed.
Employer Branding correct answers • The perceived image of the organization as an employer
• What gets people excited
AIDA correct answers A- Attract *A*ttention
I - Develop *I*nterest
D - Create *D*esire
A-Initiate *A*ction
In-breeding (internal recruitment) correct answers When everyone in a company has the same
mindset → No critical or innovative thinking
Sexual Coercion correct answers Direct consequences to job status
Ex. Have sex with me or else you're fired
Sexual Annoyance correct answers No direct link to job benefit/loss
Ex. You look stressed. Let me give you a massage
BFOR correct answers Bona Fide Occupational Requirement:
Allows for discrimination in certain jobs or workplaces
Ex. Hiring only women to get prison guards at a female prison
Underutilization & Concentration correct answers *Underutilization* - designated groups not
represented in company in proportions portrayed in the market
*Concentration* - opposite of the above
Ex. Company = 10% women
General labour market = 50%
*This is an ex. of underutilization - too few women employed compared to general population of
area*
4 Designated Groups in Employment Equity correct answers 1. Women
2. Visible Minorities
3. Aboriginals
4. Persons w/ Disabilities
3 Steps of Employer Branding correct answers 1. Define the Target Audience
2. Develop a value proposition
, 3. Incorporate value proposition in all recruitment efforts
*Advantages* of recruiting outside the organization correct answers • New way of
thinking/increased innovation
• Increased diversity in employee population
• Eliminates or reduces internal competition among employees
• May attract more competent employees, reducing need for some types of training
*Advantages* of recruiting internally correct answers • Hard work = reward
• Moral increases
• Reduced recruitment costs/time
• Less orientation required
• Employee is known to organization
*Disadvantages* of recruiting internally correct answers • Angry unsuccessful candidate
• Competition among employees for same job
• "Inbreeding"
• Possibly lack necessary qualifications
• Favouritism. Giving some employees perceived preferential treatment
Factors that determine the relevant labour market correct answers • Knowledge required
• Compensation
• Relocation
• Commuting
• Location
Ways to increase the effectiveness of employee referrals correct answers • Up the ante
• Pay for performance
• Tailor the program
• Increase visibility
• Keep the data
• Rethink taboos
• Widen the program
• Measure results
Most effective/efficient methods to recruit for:
*A tax firm that needs more clerical staff in March & April only* correct answers • Temp
agency (expensive)
• Hire accounting students from university campus
• Job boards/sites + own website
Most effective/efficient methods to recruit for:
*Senior VP of Marketing has just given notice that she will be leaving the org. in 3 weeks for
another position* correct answers Because high-level & important position:
Guaranteed.
Employer Branding correct answers • The perceived image of the organization as an employer
• What gets people excited
AIDA correct answers A- Attract *A*ttention
I - Develop *I*nterest
D - Create *D*esire
A-Initiate *A*ction
In-breeding (internal recruitment) correct answers When everyone in a company has the same
mindset → No critical or innovative thinking
Sexual Coercion correct answers Direct consequences to job status
Ex. Have sex with me or else you're fired
Sexual Annoyance correct answers No direct link to job benefit/loss
Ex. You look stressed. Let me give you a massage
BFOR correct answers Bona Fide Occupational Requirement:
Allows for discrimination in certain jobs or workplaces
Ex. Hiring only women to get prison guards at a female prison
Underutilization & Concentration correct answers *Underutilization* - designated groups not
represented in company in proportions portrayed in the market
*Concentration* - opposite of the above
Ex. Company = 10% women
General labour market = 50%
*This is an ex. of underutilization - too few women employed compared to general population of
area*
4 Designated Groups in Employment Equity correct answers 1. Women
2. Visible Minorities
3. Aboriginals
4. Persons w/ Disabilities
3 Steps of Employer Branding correct answers 1. Define the Target Audience
2. Develop a value proposition
, 3. Incorporate value proposition in all recruitment efforts
*Advantages* of recruiting outside the organization correct answers • New way of
thinking/increased innovation
• Increased diversity in employee population
• Eliminates or reduces internal competition among employees
• May attract more competent employees, reducing need for some types of training
*Advantages* of recruiting internally correct answers • Hard work = reward
• Moral increases
• Reduced recruitment costs/time
• Less orientation required
• Employee is known to organization
*Disadvantages* of recruiting internally correct answers • Angry unsuccessful candidate
• Competition among employees for same job
• "Inbreeding"
• Possibly lack necessary qualifications
• Favouritism. Giving some employees perceived preferential treatment
Factors that determine the relevant labour market correct answers • Knowledge required
• Compensation
• Relocation
• Commuting
• Location
Ways to increase the effectiveness of employee referrals correct answers • Up the ante
• Pay for performance
• Tailor the program
• Increase visibility
• Keep the data
• Rethink taboos
• Widen the program
• Measure results
Most effective/efficient methods to recruit for:
*A tax firm that needs more clerical staff in March & April only* correct answers • Temp
agency (expensive)
• Hire accounting students from university campus
• Job boards/sites + own website
Most effective/efficient methods to recruit for:
*Senior VP of Marketing has just given notice that she will be leaving the org. in 3 weeks for
another position* correct answers Because high-level & important position:
