GB 350 Tests and Answers.
After seeing a retailer's social media ad stating "Free shipping!!", Sean shops on the company's
site. On the checkout page, he notices that shipping charges are still in the order total. When he
calls the company's customer service line, an employee tells him free shipping only applies to
customers who purchase at least $100 worth of products. This note was not included in the ad
Sean saw. What condition for exchange did the retailer not meet?
- Freedom to accept or reject the offer
- Face-to-face interaction
- At least two parties involved
- Clear communication and delivery of terms correct answers Clear communication and delivery
of terms
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply.
- Make everyone a customer
- Generate high revenues
- Meet organizational objectives
- Create/exchange value correct answers - meet organizational objectives
- create/exchange value
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Makers's YouTube videos to see magic
trick demonstrations. Magic Makers is trying to optimize what customer process?
- Expansion
- Adoption
- Advocacy
- Retention correct answers adoption
Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process?
- Adoption
- Advocacy
- Expansion
- Retention correct answers expansion
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective.
- mass media
- total business
- planned processes
- digital consumer correct answers total business
,Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply.
- Justifying premium prices
- Finding customers who care about societal programs
- Getting legal approval to engage in societal programs
- Meeting customer performance expectations correct answers - justifying premium prices
- meeting customer performance
A clothing store employee is helping a customer choose a professional outfit for an upcoming
interview. While talking about the items she recommends, the employee focuses on the benefits
that customers can get from wearing the outfit--not worrying about wrinkled clothing and being
able to wear it during any weather season--instead of simply listing product features--material
type and designer. By using this approach, the employee is avoiding ___________, which she
realizes is not the most effective way to sell the product.
- Tunnel vision
- Marketing myopia
- Facing value
- Low viewline correct answers marketing myopia
True or False: Companies with sales orientations/philosophies tend to rely on aggressive
promotional techniques instead of developing long-term relationships with customers. correct
answers true
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition, the
founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses the app and
provides a field report with recommendations for optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have?
- Production
- Market
- Sales
- Societal correct answers market
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have?
- Production
- Societal
- Market
- Sales correct answers societal
Nerdy Nuts sells handmade small-batch peanut butter to customers who love unique flavors of
peanut butter. Nerdy Nuts regularly develops and promotes new peanut butter flavors for their
customers. The goal is to encourage existing customers to try their new product flavors. Based
, on this scenario, Nerdy Nuts is engaging in which strategy from Ansoff's Opportunity Matrix?-
Market penetration
- Market development
- Product development
- Diversification correct answers product development
Which of the following is part of the Implementation stage of the marketing plan?
- Establishing timelines
- Setting marketing objectives
- Target market strategy
- All of these are components of the Implementation stage of the marketing plan. correct answers
establishing timelines
According to the BCG Matrix, brand/SBUs with low market share dominance and low growth
are known as ______________.
- dogs
- stars
- cash cows
- problem children/question marks correct answers stars ?
Which of the following statements BEST includes all of the criteria for good marketing
objectives?
- All of these BEST include the criteria for good marketing objectives.
- Our objective is to increase the number of five-star customer ratings from 100-200 from July 1,
2022, through December 31, 2022.
- Our objective is to convert 15% of our first-time customers into repeat customers using
effective promotions.
- Our objective is to satisfy our customers every day. correct answers Our objective is to convert
15% of our first-time customers into repeat customers using effective promotions. ?
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers pay $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an individual
customer who purchases 1 box. What type of targeting strategy is the widget producer using?
- Differentiated/Multi-segment
- Customized
- Undifferentiated
- Dynamic correct answers Undifferentiated
True or False: Strategic planning is an ongoing process correct answers true
True or False: A company can earn a niche competitive advantage when it offers a variety of
different products/services to a large target market segment correct answers false
Consumer Products, Inc. had 3 SBUs: cosmetics, household cleaners, and snacks. The snacks
SBU originally included foods and beverages. Recently, the company decided to remove
After seeing a retailer's social media ad stating "Free shipping!!", Sean shops on the company's
site. On the checkout page, he notices that shipping charges are still in the order total. When he
calls the company's customer service line, an employee tells him free shipping only applies to
customers who purchase at least $100 worth of products. This note was not included in the ad
Sean saw. What condition for exchange did the retailer not meet?
- Freedom to accept or reject the offer
- Face-to-face interaction
- At least two parties involved
- Clear communication and delivery of terms correct answers Clear communication and delivery
of terms
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply.
- Make everyone a customer
- Generate high revenues
- Meet organizational objectives
- Create/exchange value correct answers - meet organizational objectives
- create/exchange value
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Makers's YouTube videos to see magic
trick demonstrations. Magic Makers is trying to optimize what customer process?
- Expansion
- Adoption
- Advocacy
- Retention correct answers adoption
Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process?
- Adoption
- Advocacy
- Expansion
- Retention correct answers expansion
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective.
- mass media
- total business
- planned processes
- digital consumer correct answers total business
,Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply.
- Justifying premium prices
- Finding customers who care about societal programs
- Getting legal approval to engage in societal programs
- Meeting customer performance expectations correct answers - justifying premium prices
- meeting customer performance
A clothing store employee is helping a customer choose a professional outfit for an upcoming
interview. While talking about the items she recommends, the employee focuses on the benefits
that customers can get from wearing the outfit--not worrying about wrinkled clothing and being
able to wear it during any weather season--instead of simply listing product features--material
type and designer. By using this approach, the employee is avoiding ___________, which she
realizes is not the most effective way to sell the product.
- Tunnel vision
- Marketing myopia
- Facing value
- Low viewline correct answers marketing myopia
True or False: Companies with sales orientations/philosophies tend to rely on aggressive
promotional techniques instead of developing long-term relationships with customers. correct
answers true
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition, the
founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses the app and
provides a field report with recommendations for optimizing the user experience. What kind of
orientation/philosophy does The Dyrt have?
- Production
- Market
- Sales
- Societal correct answers market
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have?
- Production
- Societal
- Market
- Sales correct answers societal
Nerdy Nuts sells handmade small-batch peanut butter to customers who love unique flavors of
peanut butter. Nerdy Nuts regularly develops and promotes new peanut butter flavors for their
customers. The goal is to encourage existing customers to try their new product flavors. Based
, on this scenario, Nerdy Nuts is engaging in which strategy from Ansoff's Opportunity Matrix?-
Market penetration
- Market development
- Product development
- Diversification correct answers product development
Which of the following is part of the Implementation stage of the marketing plan?
- Establishing timelines
- Setting marketing objectives
- Target market strategy
- All of these are components of the Implementation stage of the marketing plan. correct answers
establishing timelines
According to the BCG Matrix, brand/SBUs with low market share dominance and low growth
are known as ______________.
- dogs
- stars
- cash cows
- problem children/question marks correct answers stars ?
Which of the following statements BEST includes all of the criteria for good marketing
objectives?
- All of these BEST include the criteria for good marketing objectives.
- Our objective is to increase the number of five-star customer ratings from 100-200 from July 1,
2022, through December 31, 2022.
- Our objective is to convert 15% of our first-time customers into repeat customers using
effective promotions.
- Our objective is to satisfy our customers every day. correct answers Our objective is to convert
15% of our first-time customers into repeat customers using effective promotions. ?
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers pay $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an individual
customer who purchases 1 box. What type of targeting strategy is the widget producer using?
- Differentiated/Multi-segment
- Customized
- Undifferentiated
- Dynamic correct answers Undifferentiated
True or False: Strategic planning is an ongoing process correct answers true
True or False: A company can earn a niche competitive advantage when it offers a variety of
different products/services to a large target market segment correct answers false
Consumer Products, Inc. had 3 SBUs: cosmetics, household cleaners, and snacks. The snacks
SBU originally included foods and beverages. Recently, the company decided to remove
