GB 350 Final || All Solved.
Which of the following is NOT a goal of promotion according to the lecture?
1. inform
2. persuade
3. all of these
4. generate correct answers 4. Generate
According to the FTC's Truth in Advertising Endorsement Guidelines, which of the following
endorsers would NOT need to disclose their relationship with the company when promoting the
company's products?
1. A celebrity who is paid to promote a company's products
2. All of these endorsers would need to disclose their relationship with the company when
promoting their products
3. A celebrity who promotes products that his sister's company sells
4. A celebrity who promotes a company's products in exchange for a donation correct answers 2.
All of these endorsers would need to disclose their relationship with the company when
promoting their products
Benefit Corporations allow businesses to...
1. balance economic goals with environmental and/or social goals.
2. boycott companies that do not promote sustainable products
3. be officially recognized as non-profit organizations
4. prioritize environmental and/or social goals without being concerned about economic goals
correct answers 1. balance economic goals with environmental and/or social goals.
Whenever Max needs toothpaste, he buys the Colgate brand with whitening ingredients at a local
retailer. Max does not dedicate much effort to his toothpaste purchases, and they would be
considered ____________ decision making.
1. Limited
2. Extensive
3. Organic
4. Routine correct answers 4. Routine
Glossier, a cosmetics brand, opened its fifth U.S. store in Washington D.C., in July 2022. When
it opened, the Washington, D. C., location would...
1. be considered new because it was new to this Washington, D.C., market.
2. be considered a product line contraction
3. not be considered new because Glossier already had other locations
4. only be considered new if the Washington, D.C., store offered different products correct
answers 1. be considered new because it was new to this Washington, D.C., market.
, The government of Fauna placed a maximum number of 300 tons for coconut oil imports
between July 1 - September 2024. The government of Fauna is using a(n)
___________________ in this scenario
1. lock system
2. embargo
3. tariff rate quota
4. Absolute Quota correct answers 4. Absolute Quota
Which of the following types of digital media can social media belong to?
1. owned
2. paid
3. earned
4. Social media can be owned, paid, and/or earned media, depending on the marketer's strategy
correct answers 4. Social media can be owned, paid, and/or earned media, depending on the
marketer's strategy
Mark Tritton was the CEO of Bed, Bath, & Beyond (BBB) until summer 2022. Tritton pushed
BBB to launch private label brands because they were very successful at Target when he was an
executive there. The strategy failed at BBB because Tritton focused on what worked in the past
instead of what customers wanted: well-known national brands. Under Tritton's leadership, BBB
exhibited a _______________________ orientation/philosophy.
1. sales
2. market
3. societal
4. production correct answers 4. production
T-shirts for teens sells 4 different shirt designs: tie-dyed, solid, striped, and checked.... Which of
the following statements is correct?
1. T shirts for teens designs offerings relate to internal positioning and each design is aimed at a
unique segment
2. T shirts for teens designs offerings relate to external positioning and each design is aimed at
a ...
3. T shirts for teens designs offerings relate to external positioning and each design is aimed at
a ...
4. T shirts for teens designs offerings relate to internal positioning and each design is aimed at
a ... correct answers 1. T shirts for teens designs offerings relate to internal positioning and each
design is aimed at a unique segment
According to the BCG Matrix, brands/SBUs with low market share dominance and low growth
are known as
Which of the following is NOT a goal of promotion according to the lecture?
1. inform
2. persuade
3. all of these
4. generate correct answers 4. Generate
According to the FTC's Truth in Advertising Endorsement Guidelines, which of the following
endorsers would NOT need to disclose their relationship with the company when promoting the
company's products?
1. A celebrity who is paid to promote a company's products
2. All of these endorsers would need to disclose their relationship with the company when
promoting their products
3. A celebrity who promotes products that his sister's company sells
4. A celebrity who promotes a company's products in exchange for a donation correct answers 2.
All of these endorsers would need to disclose their relationship with the company when
promoting their products
Benefit Corporations allow businesses to...
1. balance economic goals with environmental and/or social goals.
2. boycott companies that do not promote sustainable products
3. be officially recognized as non-profit organizations
4. prioritize environmental and/or social goals without being concerned about economic goals
correct answers 1. balance economic goals with environmental and/or social goals.
Whenever Max needs toothpaste, he buys the Colgate brand with whitening ingredients at a local
retailer. Max does not dedicate much effort to his toothpaste purchases, and they would be
considered ____________ decision making.
1. Limited
2. Extensive
3. Organic
4. Routine correct answers 4. Routine
Glossier, a cosmetics brand, opened its fifth U.S. store in Washington D.C., in July 2022. When
it opened, the Washington, D. C., location would...
1. be considered new because it was new to this Washington, D.C., market.
2. be considered a product line contraction
3. not be considered new because Glossier already had other locations
4. only be considered new if the Washington, D.C., store offered different products correct
answers 1. be considered new because it was new to this Washington, D.C., market.
, The government of Fauna placed a maximum number of 300 tons for coconut oil imports
between July 1 - September 2024. The government of Fauna is using a(n)
___________________ in this scenario
1. lock system
2. embargo
3. tariff rate quota
4. Absolute Quota correct answers 4. Absolute Quota
Which of the following types of digital media can social media belong to?
1. owned
2. paid
3. earned
4. Social media can be owned, paid, and/or earned media, depending on the marketer's strategy
correct answers 4. Social media can be owned, paid, and/or earned media, depending on the
marketer's strategy
Mark Tritton was the CEO of Bed, Bath, & Beyond (BBB) until summer 2022. Tritton pushed
BBB to launch private label brands because they were very successful at Target when he was an
executive there. The strategy failed at BBB because Tritton focused on what worked in the past
instead of what customers wanted: well-known national brands. Under Tritton's leadership, BBB
exhibited a _______________________ orientation/philosophy.
1. sales
2. market
3. societal
4. production correct answers 4. production
T-shirts for teens sells 4 different shirt designs: tie-dyed, solid, striped, and checked.... Which of
the following statements is correct?
1. T shirts for teens designs offerings relate to internal positioning and each design is aimed at a
unique segment
2. T shirts for teens designs offerings relate to external positioning and each design is aimed at
a ...
3. T shirts for teens designs offerings relate to external positioning and each design is aimed at
a ...
4. T shirts for teens designs offerings relate to internal positioning and each design is aimed at
a ... correct answers 1. T shirts for teens designs offerings relate to internal positioning and each
design is aimed at a unique segment
According to the BCG Matrix, brands/SBUs with low market share dominance and low growth
are known as
