COMS 101 QUIZ CHAPTER 11 REVIEW STUDY
SHEET 2026 COMPLETE QUESTIONS
ANSWERS
◉ What does Commercial Alert do? Answer: works to prevent
excessive commercialism
◉ What concerns are raised by the current trend of political
advertising? Answer: a.Complicated political issues are being
condensed into thirty-second ad spots.
b. Repeated attack ads may undermine citizens' confidence in the
electoral process.
c. Television networks do not provide free airtime to politicians
because paid political advertising is a big source of revenue for
them.
d. Only wealthy candidates can afford to advertise on television.
e. All of the options are correct.
◉ Early ads appeared in the form of _____. Answer: handbills
b. posters
c. broadsides
d. shop signs
e. All of the options are correct.
, ◉ Until _____, little need existed for advertising in the United States.
Answer: the Industrial Revolution
◉ Ads in the nineteenth century were similar to ads today in that
they _____. Answer: created the impression of significant differences
between products
◉ Patent medicines were often made with _____. Answer: water and
ethyl alcohol
◉ To monitor patent medicine claims, in 1906 the _____ was passed.
Answer: Federal Food and Drug Act
◉ Using a Vampire Weekend song to promote Honda is an example
of _____. Answer: licensing
◉ Which of the following statements on how the Internet and
multimedia devices has influenced the look of advertising is NOT
true? Answer: Advertising design has become less important as
people want information in a simple and clear way.
◉ What department in an advertising firm is made up of teams of
writers and artists? Answer: creative development
SHEET 2026 COMPLETE QUESTIONS
ANSWERS
◉ What does Commercial Alert do? Answer: works to prevent
excessive commercialism
◉ What concerns are raised by the current trend of political
advertising? Answer: a.Complicated political issues are being
condensed into thirty-second ad spots.
b. Repeated attack ads may undermine citizens' confidence in the
electoral process.
c. Television networks do not provide free airtime to politicians
because paid political advertising is a big source of revenue for
them.
d. Only wealthy candidates can afford to advertise on television.
e. All of the options are correct.
◉ Early ads appeared in the form of _____. Answer: handbills
b. posters
c. broadsides
d. shop signs
e. All of the options are correct.
, ◉ Until _____, little need existed for advertising in the United States.
Answer: the Industrial Revolution
◉ Ads in the nineteenth century were similar to ads today in that
they _____. Answer: created the impression of significant differences
between products
◉ Patent medicines were often made with _____. Answer: water and
ethyl alcohol
◉ To monitor patent medicine claims, in 1906 the _____ was passed.
Answer: Federal Food and Drug Act
◉ Using a Vampire Weekend song to promote Honda is an example
of _____. Answer: licensing
◉ Which of the following statements on how the Internet and
multimedia devices has influenced the look of advertising is NOT
true? Answer: Advertising design has become less important as
people want information in a simple and clear way.
◉ What department in an advertising firm is made up of teams of
writers and artists? Answer: creative development
