Google Analytics Certification Exam Questions with
Detailed Verified Answers (100% Correct Answers)
/Already Graded A+
Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct Answer: e) all of these answers are correct
"Digital analytics" is the analysis of qualitative and (a) ___________________
data from your business and the competition to drive a (b)
___________________ of the online experience that your (c)
___________________ and potential customers have which translates to your
desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes Answer: (a)
quantitative, (b) continual improvement, (c) customers, (d) outcomes
What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
© 2025 Get it right Stuvia US All rights reserved
,c) Create your implementation plan
d) Define your overall measurement plan and business objectives Answer: d)
Define your overall measurement plan and business objectives
Which of the following should be the first step you complete during the
analytics planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure Answer: c) Define your overall
measurement plan and business objectives
It's important to have a clear measurement strategy to guide your
implementation strategy and your data analysis. Which of the following
business objectives would be most relevant for content publishers?
a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content
publishers Answer: c) encourage engagement and frequent visitation
The demographics and interest category information in Google Analytics
comes from
a) the DoubleClick third-party cookie
© 2025 Get it right Stuvia US All rights reserved
,b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie Answer: a) the DoubleClick third-party
cookie
When do Google Analytics Terms of Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never Answer: c) never
A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity Answer: d) The
visitor's session expires after 30 minutes of inactivity
Which of the following would you use to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
© 2025 Get it right Stuvia US All rights reserved
, d) Content Answer: a) Intelligence
Once your Google Analytics data has been processed, it can not be changed.
a) True
b) False Answer: a) True
When Google Analytics processes data, one of the main tasks it completes is
organizing hits into:
a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers Answer: a) users and sessions
A session in Google Analytics consists of:
a) The reports generated by users over a specific period of time
b) Interactions or hits from a specific user for all time
c) Interactions or hits from a specific user over a defined period of time
d) A group of users getting together in person to discuss analytics Answer: c)
Interactions or hits from a specific user over a defined period of time
By default, an Analytics session ends when inactive for:
a) 15 minutes
b) 30 minutes
c) 45 minutes
© 2025 Get it right Stuvia US All rights reserved
Detailed Verified Answers (100% Correct Answers)
/Already Graded A+
Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct Answer: e) all of these answers are correct
"Digital analytics" is the analysis of qualitative and (a) ___________________
data from your business and the competition to drive a (b)
___________________ of the online experience that your (c)
___________________ and potential customers have which translates to your
desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes Answer: (a)
quantitative, (b) continual improvement, (c) customers, (d) outcomes
What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
© 2025 Get it right Stuvia US All rights reserved
,c) Create your implementation plan
d) Define your overall measurement plan and business objectives Answer: d)
Define your overall measurement plan and business objectives
Which of the following should be the first step you complete during the
analytics planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure Answer: c) Define your overall
measurement plan and business objectives
It's important to have a clear measurement strategy to guide your
implementation strategy and your data analysis. Which of the following
business objectives would be most relevant for content publishers?
a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content
publishers Answer: c) encourage engagement and frequent visitation
The demographics and interest category information in Google Analytics
comes from
a) the DoubleClick third-party cookie
© 2025 Get it right Stuvia US All rights reserved
,b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie Answer: a) the DoubleClick third-party
cookie
When do Google Analytics Terms of Service permit sending personally
identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never Answer: c) never
A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity Answer: d) The
visitor's session expires after 30 minutes of inactivity
Which of the following would you use to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
© 2025 Get it right Stuvia US All rights reserved
, d) Content Answer: a) Intelligence
Once your Google Analytics data has been processed, it can not be changed.
a) True
b) False Answer: a) True
When Google Analytics processes data, one of the main tasks it completes is
organizing hits into:
a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers Answer: a) users and sessions
A session in Google Analytics consists of:
a) The reports generated by users over a specific period of time
b) Interactions or hits from a specific user for all time
c) Interactions or hits from a specific user over a defined period of time
d) A group of users getting together in person to discuss analytics Answer: c)
Interactions or hits from a specific user over a defined period of time
By default, an Analytics session ends when inactive for:
a) 15 minutes
b) 30 minutes
c) 45 minutes
© 2025 Get it right Stuvia US All rights reserved
