1
Mkt 3370 sierra Midterm Questions with
Correct Answers | Updated (100% Correct
Answers)
Exploratory Research Answer: •Clarifies research situations; improves
the design of descriptive studies; used to find out what to look for
and research
•Is preliminary to more conclusive research like descriptive and
causal
Types of exploratory studies Answer: o Includes qualitative methods
Focus groups
Secondary data
Pilot studies
In depth interviews
Observational techniques
Case studies
descriptive research Answer: -predominantly survey based
-identifies characteristics of phenomena that are associated with
each other
© 2025 All rights reserved
, 2
cross sectional Answer: collect data at one point in time
longitudinal Answer: collecting data over a couple points in time
Causal research Answer: •Explores cause and effect relationship via
experimental methods
•All about seeing what causes what
Causality conditions Answer: -temporal sequence
-concomitant variation
-spurious relationships controlled for
temporal sequence Answer: things have to be in a certain order
-event A must come before Event B
concomitant variation Answer: Variation must be direct
-As event A goes up, so does event B
spurious relationships controlled for Answer: all other alternatives
and explanations for an event to cause somethings are eliminated
-Event A is the only thing causing Event B
Product Life Cycle Answer: Precommercialization
Introduction
© 2025 All rights reserved
Mkt 3370 sierra Midterm Questions with
Correct Answers | Updated (100% Correct
Answers)
Exploratory Research Answer: •Clarifies research situations; improves
the design of descriptive studies; used to find out what to look for
and research
•Is preliminary to more conclusive research like descriptive and
causal
Types of exploratory studies Answer: o Includes qualitative methods
Focus groups
Secondary data
Pilot studies
In depth interviews
Observational techniques
Case studies
descriptive research Answer: -predominantly survey based
-identifies characteristics of phenomena that are associated with
each other
© 2025 All rights reserved
, 2
cross sectional Answer: collect data at one point in time
longitudinal Answer: collecting data over a couple points in time
Causal research Answer: •Explores cause and effect relationship via
experimental methods
•All about seeing what causes what
Causality conditions Answer: -temporal sequence
-concomitant variation
-spurious relationships controlled for
temporal sequence Answer: things have to be in a certain order
-event A must come before Event B
concomitant variation Answer: Variation must be direct
-As event A goes up, so does event B
spurious relationships controlled for Answer: all other alternatives
and explanations for an event to cause somethings are eliminated
-Event A is the only thing causing Event B
Product Life Cycle Answer: Precommercialization
Introduction
© 2025 All rights reserved
