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Marketo Certified Expert Certification
Questions with Correct Answers | Updated
(100% Correct Answers)
Which two columns on the Program Performance Report are
calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) Answer: A, E
A marketer ran a program and did not assign a program status with
success. The marketer now wants to run a program performance
report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
© 2025 All rights reserved
,2
C. The report will identify the last program status as a success and
calculate based on that.
D. The report will identify the first program status as a success and
calculate based on that. Answer: B
A marketing manager is running a landing page A/B test and wants
to know which of the two pages had the best conversion rate.
Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report Answer: D
A marketing manager recently launched a landing page with the
following URL: go.marketo.com/Pricing. The manager is keeping the
page content the same, but wants to update the URL to
go.marketo.com/Product-Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
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C. Open URL Builder in Admin
D. Generate a private preview URL Answer: A
A marketer has a field on a form where a lead can indicate products
of interest. The corresponding field in the CRM contains product
codes, but the marketer wants to display the full product names on
the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist
items
D. Use Progressive Profiling to change the display value of the
picklist items Answer: C
A marketer wants to launch a new gated asset on a company
website using a Marketo embedded form. Which functionality is
used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
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D. Suppress Competitor form fills Answer: C
A marketing manager has some leads in the database that have not
opened emails in the past six months. The marketing manager
wants to reset their scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS
=0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value =
0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value =
0
D. Smart Campaign with a flow step - Add to system list "Unscored
leads" Answer: B
A marketing and sales organization has a service level agreement
(SLA) in place that requires sales to follow up on an assigned lead
within 24 hours of receiving a notification. If a follow-up does not
occur within 48 hours, a reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the
reminder notification?
A. Wait, Send Alert
© 2025 All rights reserved
Marketo Certified Expert Certification
Questions with Correct Answers | Updated
(100% Correct Answers)
Which two columns on the Program Performance Report are
calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD) Answer: A, E
A marketer ran a program and did not assign a program status with
success. The marketer now wants to run a program performance
report to find the cost per success for the program.
What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
© 2025 All rights reserved
,2
C. The report will identify the last program status as a success and
calculate based on that.
D. The report will identify the first program status as a success and
calculate based on that. Answer: B
A marketing manager is running a landing page A/B test and wants
to know which of the two pages had the best conversion rate.
Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report Answer: D
A marketing manager recently launched a landing page with the
following URL: go.marketo.com/Pricing. The manager is keeping the
page content the same, but wants to update the URL to
go.marketo.com/Product-Costs.
How should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
© 2025 All rights reserved
,3
C. Open URL Builder in Admin
D. Generate a private preview URL Answer: A
A marketer has a field on a form where a lead can indicate products
of interest. The corresponding field in the CRM contains product
codes, but the marketer wants to display the full product names on
the form.
What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist
items
D. Use Progressive Profiling to change the display value of the
picklist items Answer: C
A marketer wants to launch a new gated asset on a company
website using a Marketo embedded form. Which functionality is
used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
© 2025 All rights reserved
, 4
D. Suppress Competitor form fills Answer: C
A marketing manager has some leads in the database that have not
opened emails in the past six months. The marketing manager
wants to reset their scores to 0.
Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS
=0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value =
0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value =
0
D. Smart Campaign with a flow step - Add to system list "Unscored
leads" Answer: B
A marketing and sales organization has a service level agreement
(SLA) in place that requires sales to follow up on an assigned lead
within 24 hours of receiving a notification. If a follow-up does not
occur within 48 hours, a reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the
reminder notification?
A. Wait, Send Alert
© 2025 All rights reserved
