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Exam (elaborations)

GCM 320 Questions with Correct Answers | Updated (100% Correct Answers)

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GCM 320 Questions with Correct Answers | Updated (100% Correct Answers)

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GCM 320 Questions with Correct Answers |
Updated (100% Correct Answers)
Digital Printing Answer: - Xerox J75 Color Press

- Roland XR 640

- Epson SureColor p9000

VDP, Direct mail Answer: - Word

- InDesign

-XMPie

Printing processes Answer: - Offset Lithography

- Flexography

- Rotogravure (Gravure)

- Inkjet

- Xerograhy

RIP vs DFE Answer: RIP- Friery XF, VersaWorks

DFE- Fiery/command workstation

Inkjet comes in many forms Answer: - Consumer


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- Colour proofing

- Large format

- Flatbed

- Production inkect HP T3000, Webcom

Digital vs Offset Cross over point Answer: - Economies of scale,
offset printing has high setup costs, low cost per page

- Digital printing has a constant cost/click charge, no plates, no
make-ready

- There is a cross over point after which offset is more economical

- Every year, The cross over point continues to "move to the right"

Printing with a Shell

How does it work Answer: It is printed, usually offset

Contains all the static elements. The forms are then cut to size and
overprint using digital process

Advantages of A shell Answer: - all static elements can be
preprinted.

- Text, graphics, logos can be preprinted



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- Offset provides good colour, high-speed, low price for volume

- Less content to print on slower digital precesses

Disadvantages of A shell Answer: - Logistics | need to have enough
shells

- Waste, if logo or background changes

- Handling, Storage of shells

- Technical, printing again on same substrate, two passes can cause
printability and runability issues, paper dust

Event Specific Products Answer: Low quantity with high quality
allows you to be more flexible at events. Instead of standard
marketing materials your materials can carry specific messages for
the event.

- Catalogs with event specific covers

- Marketing materials with local sales contact information

- Limited edition products

- Training materials

Market specific products Answer: Variable Data printing allows each
product to have a unique characteristic. For example in a post card


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