Test Bank for Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, Chapters 1–15 – By Michael R. Solomon – 2025/2026

TEST BANK For Consumer Behaviour: Buying,
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vb Having, and Being, Canadian Edition, 9th
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vb Edition, 2024 by Michael R. Solomon Chapters
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vb 1 - 15
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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Chapter 1
vb vb v b An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn
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their interests in music or clothing, how they spend their leisure time, and even their
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attitudes about social issues, to be able to categorize consumers according to their
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lifestyles. This sort of information is called:
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A) core values. vb




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Skill: Application
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Objective: v b L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
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generate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. vb




D) a loss vb




leader.
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ANSWER: v b A
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Skill: Application
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Objective: v b L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is
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concerned that his customers are not recommending his company to their friends. For
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, John, this problem is a:
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A) purchase issue. vb




B) demographic problem. vb




C) prepurchase issue. vb




D) post purchase issue.
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ANSWER: D
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Type: MC
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Skill: Application
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Objective: v b L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the
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consumer before, during, and after a purchase is called:
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A) the value. vb




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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vb ANSWER: D v b




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vb Skill: Concept
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Objective: v b L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She
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vb connects with one of the product discussion groups that she participates in. This is an
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vb example of a: vb vb




A) lifestyle discussion. vb




B) brand competition. vb




C) consumption community. vb




D) marketplace competition. vb




vb ANSWER: C v b




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vb Skill: Application
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Objective: v b L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most
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vb likely has attained:
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A) product separation. vb




B) brand loyalty. vb




C) lifestyle variation. vb




D) purchase
conception.
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ANSWER: v b B
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