SPMT 370 EXAM 1- PROF PARK
sport marketing - Answers -creating sport prosucts the consumer wants.
promoting those products, and getting those products to the consumer
segmenting - Answers -examining people's (consumer's) wants and needs
the best way to meet those wants - Answers -targeting and positioning
Achieve the organization's objectives BY - Answers -meeting and satisfying the wants
andneeds of the consumer
SEGMENTATION -DIFFERENT TYPES OF CONSUMERS - Answers -Behavior: •
Discount• New• PotentialPsychographic• Believer: • Innovator• Socialite• Wanderer•
Impulsive
Demographic: *Age *Race/Ethnicity *Sex/Gender *Social Class/Income
what is consumer behavior - Answers -The totality of consumers' decisions with respect
to the acquisition,consumption and disposition of goods, services, time, and ideas
byhuman decision making units.
Offering: A product, service, activity, experience, or idea offered by amarketing
organization to consumers
How Differing Sport Entities Rely onUnderstanding Consumer Behavior - Answers -
*Division I Athletic Department'
*Professional Sports Team
*The Southeastern Conference
*REI
acquisition: - Answers -The process by which a consumer comesto own an offering
usage? - Answers -the process by which a consumer use an offering
disposition: - Answers -the process by which a consumer discards an offering
Consumer BehaviorReflects Of An Offering - Answers -Products / Services / Activities /
Experiences / People / Ideas
Ways of Disposing an Offering - Tickets / SecondaryMarket Discussion - Answers -The
secondary ticket marketplace is a resale marketplace between ticket purchasers and
ticketresellers who have purchased tickets for admission to events that were originally
sold or issuedby the sponsors or promoters of the events.
sport marketing - Answers -creating sport prosucts the consumer wants.
promoting those products, and getting those products to the consumer
segmenting - Answers -examining people's (consumer's) wants and needs
the best way to meet those wants - Answers -targeting and positioning
Achieve the organization's objectives BY - Answers -meeting and satisfying the wants
andneeds of the consumer
SEGMENTATION -DIFFERENT TYPES OF CONSUMERS - Answers -Behavior: •
Discount• New• PotentialPsychographic• Believer: • Innovator• Socialite• Wanderer•
Impulsive
Demographic: *Age *Race/Ethnicity *Sex/Gender *Social Class/Income
what is consumer behavior - Answers -The totality of consumers' decisions with respect
to the acquisition,consumption and disposition of goods, services, time, and ideas
byhuman decision making units.
Offering: A product, service, activity, experience, or idea offered by amarketing
organization to consumers
How Differing Sport Entities Rely onUnderstanding Consumer Behavior - Answers -
*Division I Athletic Department'
*Professional Sports Team
*The Southeastern Conference
*REI
acquisition: - Answers -The process by which a consumer comesto own an offering
usage? - Answers -the process by which a consumer use an offering
disposition: - Answers -the process by which a consumer discards an offering
Consumer BehaviorReflects Of An Offering - Answers -Products / Services / Activities /
Experiences / People / Ideas
Ways of Disposing an Offering - Tickets / SecondaryMarket Discussion - Answers -The
secondary ticket marketplace is a resale marketplace between ticket purchasers and
ticketresellers who have purchased tickets for admission to events that were originally
sold or issuedby the sponsors or promoters of the events.
