MGT 6311 SIMULATION QUESTIONS &
SUCCESS GUIDE GRADE IMPROVED 2026.
⫸ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
⫸ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
- Context: think about the overall context to the video and potentially
use text, music, imagery and so forth to further enhance the video
,- Highlights: make it very easy for users to understand the topic or
topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our
videos
⫸ VSEO (Video Search Engine Optimization) Components. Answer:
- Keyword Relevance: we want to consider the best keywords to use
that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and
they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform
better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this
account, we can create a channel that's specific to our business or
organizationThis is where we want to house our videos
- Encourage Likes and Sharing: This might be done within the video
itself, and we can also encourage this behavior in the video
description
,- HD: Upload videos using a high-definition format
⫸ VSEO - Consumer Driven Components. Answer: - Rating:
Viewers of videos can rate a video by giving it a thumbs-up or
thumbs-down
- Comments: Consumers can also provide comments for the video.
Comment count has been shown to strongly correlate with higher
rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy
and drive more views. Shares have also been shown to have a strong
tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate
level of correlation between subscriber size and rankings
- Flags: Users can flag videos with the report feature
⫸ Video on Facebook. Answer: - 8 billion daily video views on
Facebook
, - 85% of users watch the videos with the sound off
- Videos are in the highest engagement rate despite making up only
3% of content
⫸ Facebook Video Best Practices. Answer: - Set the user's
expectation: Provide a brief explanation of the video
- Keep the video short: Preferably 60 seconds or less
- Hyper optimize the first 4-5 seconds: Consider ways to capture their
curiosity
- Select your thumbnail wisely: select an image that is intriguing and
entices the user to press the Play button
- Include CTAs: Encourage deeper engagement when that's the goal.
⫸ Video on other Social Media sites. Answer: - Consider platform
capabilities/constraints:
o Length
o Sound
o Aspect ration
o Optimize (keywords & hashtags)
SUCCESS GUIDE GRADE IMPROVED 2026.
⫸ Benefits of Onsite Video. Answer: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see
a product in action
- Build product/service interest: Seeing and hearing a person talk can
be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or
purchase
⫸ Onsite Video Best Practices. Answer: - Providing Control: make it
easy for users to control the video
- Context: think about the overall context to the video and potentially
use text, music, imagery and so forth to further enhance the video
,- Highlights: make it very easy for users to understand the topic or
topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our
videos
⫸ VSEO (Video Search Engine Optimization) Components. Answer:
- Keyword Relevance: we want to consider the best keywords to use
that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and
they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform
better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this
account, we can create a channel that's specific to our business or
organizationThis is where we want to house our videos
- Encourage Likes and Sharing: This might be done within the video
itself, and we can also encourage this behavior in the video
description
,- HD: Upload videos using a high-definition format
⫸ VSEO - Consumer Driven Components. Answer: - Rating:
Viewers of videos can rate a video by giving it a thumbs-up or
thumbs-down
- Comments: Consumers can also provide comments for the video.
Comment count has been shown to strongly correlate with higher
rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy
and drive more views. Shares have also been shown to have a strong
tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate
level of correlation between subscriber size and rankings
- Flags: Users can flag videos with the report feature
⫸ Video on Facebook. Answer: - 8 billion daily video views on
, - 85% of users watch the videos with the sound off
- Videos are in the highest engagement rate despite making up only
3% of content
⫸ Facebook Video Best Practices. Answer: - Set the user's
expectation: Provide a brief explanation of the video
- Keep the video short: Preferably 60 seconds or less
- Hyper optimize the first 4-5 seconds: Consider ways to capture their
curiosity
- Select your thumbnail wisely: select an image that is intriguing and
entices the user to press the Play button
- Include CTAs: Encourage deeper engagement when that's the goal.
⫸ Video on other Social Media sites. Answer: - Consider platform
capabilities/constraints:
o Length
o Sound
o Aspect ration
o Optimize (keywords & hashtags)
