MGT 6311 FULL PROGRAM & SYSTEM
RECAP MASTER DOMAIN 2026.
◍ open rate. Ans: The percentage of emails determined as opened
out of the total number of emails sent
◍ opt-in. Ans: Giving permission for emails to be sent to you
◍ Opt-out. Ans: Also known as unsubscribe. The act of removing
oneself from a list or lists so that specified information is no longer
received via email
◍ self bounce. Ans: The failed delivery of an email due to a
deviating reason like an overloaded email inbox or a server failure.
◍ unique forwarders. Ans: This refers to the number of individuals
who forwarded a specific email on.
◍ white list. Ans: A list of accepted email addresses that an ISP, a
subscriber or other email service provider allows to deliver messages
regardless of spam filter settings
◍ direct marketing options. Ans: promotional emails, newsletters,
transactional emails, SMS marketing
, ◍ goals of promotional emails. Ans: user makes a purchase, user
downloads content, user requests further info
◍ rules for unsolicited emails and SMS. Ans: you cannot send
communications without someone's permission and if they want to
unsubscribe, you have to meet their request or face penalties in many
jurisdictions
◍ parts of an email. Ans: sender information, subject line, preheader,
header, personalized greeting, footer, unsubscribe link
◍ writing for direct marketing. Ans: 1. limit in message links to just
the CTA if possible
2. subject line is all important
◍ useful email KPIs. Ans: open rate, CTR< number of emails
forwarded, ROI, number of social shares, database growth,
conversion rate, delivery or bounce rate
◍ video cards. Ans: calls to action that pop up during a video and
entice certain actions from viewers
◍ video search engine optimization. Ans: optimizing video for
search engines, similar to the way in which one would optimize a
website to rank higher on the SERPs
RECAP MASTER DOMAIN 2026.
◍ open rate. Ans: The percentage of emails determined as opened
out of the total number of emails sent
◍ opt-in. Ans: Giving permission for emails to be sent to you
◍ Opt-out. Ans: Also known as unsubscribe. The act of removing
oneself from a list or lists so that specified information is no longer
received via email
◍ self bounce. Ans: The failed delivery of an email due to a
deviating reason like an overloaded email inbox or a server failure.
◍ unique forwarders. Ans: This refers to the number of individuals
who forwarded a specific email on.
◍ white list. Ans: A list of accepted email addresses that an ISP, a
subscriber or other email service provider allows to deliver messages
regardless of spam filter settings
◍ direct marketing options. Ans: promotional emails, newsletters,
transactional emails, SMS marketing
, ◍ goals of promotional emails. Ans: user makes a purchase, user
downloads content, user requests further info
◍ rules for unsolicited emails and SMS. Ans: you cannot send
communications without someone's permission and if they want to
unsubscribe, you have to meet their request or face penalties in many
jurisdictions
◍ parts of an email. Ans: sender information, subject line, preheader,
header, personalized greeting, footer, unsubscribe link
◍ writing for direct marketing. Ans: 1. limit in message links to just
the CTA if possible
2. subject line is all important
◍ useful email KPIs. Ans: open rate, CTR< number of emails
forwarded, ROI, number of social shares, database growth,
conversion rate, delivery or bounce rate
◍ video cards. Ans: calls to action that pop up during a video and
entice certain actions from viewers
◍ video search engine optimization. Ans: optimizing video for
search engines, similar to the way in which one would optimize a
website to rank higher on the SERPs
