MEDIA LITERACY EXAM 1 STUDY GUIDE QUESTIONS AND ANSWERS

MEDIA LITERACY EXAM 1 STUDY GUIDE QUESTIONS AND
ANSWERS
Media Literacy - CORRECT ANSWER✅✅the ability to access, analyze, evaluate and create media in a
variety of forms



textual determinism - CORRECT ANSWER✅✅This is a stance that the form and content of a text
determines how it is decoded.



Medium - CORRECT ANSWER✅✅the singular form of media, the term usually describes individual forms
such as radio, tv, film etc. Think of this as the vehicle for the message



Media - CORRECT ANSWER✅✅The plural form of medium; the term has come to meal all the industrial
forms of mass communication combined



The Media - CORRECT ANSWER✅✅The collective mass communication news outlets available in print,
broadcast, and streaming mediums



Semiotics - CORRECT ANSWER✅✅The study of meaning-making. Sign vehicle - word, picture symbol.
What it means to the receiver. How that meaning has changed over time.



Stages - CORRECT ANSWER✅✅The perception stage - the person becomes aware of a sign. The
manipulation stage - the person interprets the sign and decides how to respond to it. The
consummation stage - the person responds.



Agenda Setting - CORRECT ANSWER✅✅the ability of the media to tell people what and whom to talk
and think about.



Priming - CORRECT ANSWER✅✅providing context and setting the stage for how the audience should
understand an issue



Framing - CORRECT ANSWER✅✅Media provide a focus and environment for reporting a story,
influencing how audiences will understand or evaluate it.