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MKTG 482 EXAM 1 2026
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
Official statistics - correct answer -information published by public
organizations, including government institutions and international
organizations
Data aggregators - correct answer -services or vendors that
organize and package information on focused topics
Syndicated services data - correct answer -provided by firms that
collect data in a standard format and make them available to
subscribing firms - highly specialized and not available in libraries.
External databases - correct answer -databases supplied by
organizations outside the firm such as online information
databases.
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The American Community Survey - correct answer -an example
of an official external secondary data source that is available for
free from the U.S. Census.
Packaged information - correct answer -a type of secondary data
in which the data collected and/or the process of collecting the
data are prepackaged for all users
Syndicated data - correct answer -a form of external, secondary
data that are supplied from a common database to subscribers for
a service fee
Packaged services - correct answer -refers to a prepackaged
marketing research process that is used to generate information
for a particular user
Social media data - correct answer -any information that is
created by users of online systems and intended to be shared
with others
Examples:
Reviews
Tips
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New uses
Competitors
Sentiment - correct answer -the ratio of positive to negative
comments posted about products and brands on the web.
The Internet of Things (IoT) - correct answer -defined as the
network of physical objects that are embedded with software or
sensors that allow them to gather and distribute data.
Passive data - correct answer -information that is collected
without overt consumer activity
Wearables - correct answer -are clothing or accessories that are
equipped with computer technology or sensors that allow the
collection and sharing of data
The Marketing Research Process - correct answer -Step 1:
Establish the Need for Marketing Research
Step 2: Define the Problem
MKTG 482 EXAM 1 2026
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
Official statistics - correct answer -information published by public
organizations, including government institutions and international
organizations
Data aggregators - correct answer -services or vendors that
organize and package information on focused topics
Syndicated services data - correct answer -provided by firms that
collect data in a standard format and make them available to
subscribing firms - highly specialized and not available in libraries.
External databases - correct answer -databases supplied by
organizations outside the firm such as online information
databases.
, Page | 2
The American Community Survey - correct answer -an example
of an official external secondary data source that is available for
free from the U.S. Census.
Packaged information - correct answer -a type of secondary data
in which the data collected and/or the process of collecting the
data are prepackaged for all users
Syndicated data - correct answer -a form of external, secondary
data that are supplied from a common database to subscribers for
a service fee
Packaged services - correct answer -refers to a prepackaged
marketing research process that is used to generate information
for a particular user
Social media data - correct answer -any information that is
created by users of online systems and intended to be shared
with others
Examples:
Reviews
Tips
, Page | 3
New uses
Competitors
Sentiment - correct answer -the ratio of positive to negative
comments posted about products and brands on the web.
The Internet of Things (IoT) - correct answer -defined as the
network of physical objects that are embedded with software or
sensors that allow them to gather and distribute data.
Passive data - correct answer -information that is collected
without overt consumer activity
Wearables - correct answer -are clothing or accessories that are
equipped with computer technology or sensors that allow the
collection and sharing of data
The Marketing Research Process - correct answer -Step 1:
Establish the Need for Marketing Research
Step 2: Define the Problem
