2026//2027? Ideal for exam prep, assignments, and self-study Page 1
Franklyn A Plus Pass
Test Bank for Essentials of Marketing,
18th Edition by Joseph Cannon
Chapter 1-19 with Bonus 1&2| A+ GRADED
ALL ANSWERS AT THE BACK OF EACH CHAPTER
Fr
an
kl
yn
e
A
pl
us
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Page | 1
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,2026//2027? Ideal for exam prep, assignments, and self-study Page 2
Franklyn A Plus Pass
Chapter 1
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the firm can
make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right goods and
services find their way to interested consumers.
⊚ true
⊚ false
Fr
an
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
kl
⊚ false
yn
e
6) If a firm produces the right goods or services, marketing has little role to play in creating customer
A
satisfaction.
pl
⊚ true
us
⊚ false
P
Page | 2
as
s
,2026//2027? Ideal for exam prep, assignments, and self-study Page 3
Franklyn A Plus Pass
7) In advanced economies, marketing costs about 10 percent of each consumer‘s dollar.
⊚ true
⊚ false
8) Marketing encourages the development and spread of new ideas, goods, and services.
⊚ true
⊚ false
9) Marketing is both a set of activities performed by organizations and a social process.
⊚ true
⊚ false
10) Marketing is the performance of activities that seek to accomplish an organization‘s objectives by
anticipating customer or client needs and directing a flow of need-satisfying goods and services from
producer to customer or client.
⊚ true
⊚ false
Fr
11) The micro view of marketing is mainly concerned with the activities performed by organizations.
an
⊚ true
⊚ false
kl
yn
12) Marketing only applies to for-profit organizations.
e
⊚ true
A
⊚ false
pl
us
P
Page | 3
as
s
, 2026//2027? Ideal for exam prep, assignments, and self-study Page 4
Franklyn A Plus Pass
13) Marketing activities should begin with potential customer needs, not with the production process.
⊚ true
⊚ false
14) Production, not marketing, should determine what products are to be made.
⊚ true
⊚ false
15) Marketing does not occur unless there are two or more parties who want to exchange something for
something else.
⊚ true
⊚ false
16) In a pure subsistence economy—when each family unit produces everything it consumes—no
marketing is involved.
⊚ true
⊚ false
Fr
17) Marketing is concerned with individual transactions rather than with building ongoing relationships
with customers, because that is the job of the public relations department.
an
⊚ true
kl
⊚ false
yn
e
18) Macro-marketing emphasizes how the whole marketing system works.
A
⊚ true
pl
⊚ false
us
P
Page | 4
as
s
Franklyn A Plus Pass
Test Bank for Essentials of Marketing,
18th Edition by Joseph Cannon
Chapter 1-19 with Bonus 1&2| A+ GRADED
ALL ANSWERS AT THE BACK OF EACH CHAPTER
Fr
an
kl
yn
e
A
pl
us
P
Page | 1
as
s
,2026//2027? Ideal for exam prep, assignments, and self-study Page 2
Franklyn A Plus Pass
Chapter 1
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the firm can
make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right goods and
services find their way to interested consumers.
⊚ true
⊚ false
Fr
an
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
kl
⊚ false
yn
e
6) If a firm produces the right goods or services, marketing has little role to play in creating customer
A
satisfaction.
pl
⊚ true
us
⊚ false
P
Page | 2
as
s
,2026//2027? Ideal for exam prep, assignments, and self-study Page 3
Franklyn A Plus Pass
7) In advanced economies, marketing costs about 10 percent of each consumer‘s dollar.
⊚ true
⊚ false
8) Marketing encourages the development and spread of new ideas, goods, and services.
⊚ true
⊚ false
9) Marketing is both a set of activities performed by organizations and a social process.
⊚ true
⊚ false
10) Marketing is the performance of activities that seek to accomplish an organization‘s objectives by
anticipating customer or client needs and directing a flow of need-satisfying goods and services from
producer to customer or client.
⊚ true
⊚ false
Fr
11) The micro view of marketing is mainly concerned with the activities performed by organizations.
an
⊚ true
⊚ false
kl
yn
12) Marketing only applies to for-profit organizations.
e
⊚ true
A
⊚ false
pl
us
P
Page | 3
as
s
, 2026//2027? Ideal for exam prep, assignments, and self-study Page 4
Franklyn A Plus Pass
13) Marketing activities should begin with potential customer needs, not with the production process.
⊚ true
⊚ false
14) Production, not marketing, should determine what products are to be made.
⊚ true
⊚ false
15) Marketing does not occur unless there are two or more parties who want to exchange something for
something else.
⊚ true
⊚ false
16) In a pure subsistence economy—when each family unit produces everything it consumes—no
marketing is involved.
⊚ true
⊚ false
Fr
17) Marketing is concerned with individual transactions rather than with building ongoing relationships
with customers, because that is the job of the public relations department.
an
⊚ true
kl
⊚ false
yn
e
18) Macro-marketing emphasizes how the whole marketing system works.
A
⊚ true
pl
⊚ false
us
P
Page | 4
as
s
