COMPLETE SOLUTIONS
◉ Pharmaceutical development is a high-risk undertaking, in which
many promising leads prove disappointing. Answer: True
◉ Pharmaceutical sales are highest in which geographic regions?
Answer: The U.S., Western Europe, and Japan.
◉ The U.S. accounts for about ______ of the world's pharmaceutical
revenues. Answer: 50%
◉ What event has fueled recent growth in the pharmaceutical
industry? Answer: Population growth and increased life
expectancies.
◉ According to your manual, what describes the predicted
relationship between pharmaceutical companies and genomic
research facilities? Answer: Partnerships between them will not
prove immediately profitable.
◉ Prescription drug therapy is not cost-effective for insurance
companies and insurance providers. Answer: False
,◉ The high price of healthcare is explained by the high price of
medicines. Answer: False
◉ One of the oldest and least effective pharmaceutical marketing
techniques is DTC (direct-to-consumer) advertising. Answer: False
◉ What influences the number of districts in a region? Answer: The
regions population
◉ What is an example of the regionalization of healthcare delivery
systems? Answer: California and Florida have different prescription
reimbursement policies.
◉ The heart of a pharmaceutical sales team is the Regional Manager.
Answer: False
◉ Most District Managers (DMs) did not start as representatives.
Answer: False
◉ How many territories are in a typical district? Answer: 8 to 12
◉ What is the most effective method for grabbing market share?
Answer: Comparative selling.
,◉ Pharmaceutical reps mainly visit pharmacies. Answer: False
◉ It usually takes about 1-2 calls to a physician before he/she
commits to prescribing your product. Answer: False
◉ The pharmacist may dispense a product other than what the
physician prescribed. Answer: True
◉ Which of the following would classify as Payers - Employers,
patients, pharmacists, or physicians? Answer: Employers.
◉ How would you define ethical pharmaceutical companies?
Answer: Ones that research and develop novel drugs.
◉ One of the most disappointing results of the pharmaceutical
Industry's continued investment in R&D is the few new drugs being
approved and in development. Answer: False
◉ Thanks to modern medicines, how long are people newly
diagnosed with HIV expected to live? Answer: Another 50 years.
◉ How much has the average American lifespan increased since
1890? Answer: Almost 30 years
, ◉ What is a treatment group? Answer: A group of patients assigned
to receive a specified treatment.
◉ What is the main difference between a blinded and a double-
blinded study? Answer: In a double blind study, neither the study
staff nor the study participants know which subjects are in the
experimental group and which are in the control group.
◉ What does asymptomatic mean? Answer: Not exhibiting signs or
symptoms.
◉ What term denotes the study of bodily functions (as opposed to
structures)? Answer: Physiology.
◉ In its broadest definition, a drug is any substance that produces a
physical or psychological change in the body. Answer: True
◉ How does the Federal Food, Drug and Cosmetic Act (FFDCA)
define a drug? Answer: Any substance intended for use in the
diagnosis, cure, mitigation, treatment, or prevention of disease, or a
substance other than food intended to affect the structure or
function of the body.
◉ Most of the body's required vitamins must be taken from outside
the body. Answer: True