GB 350 FINAL – CASCIO QUESTIONS & ANSWERS
Organizations who win the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective. - Answers -Total Business
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply - Answers -Meeting customer
performance expectations and Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a
30-day return policy. When she gets home and tries the coat on with her other clothes.
Jane realizes that she does not really like the fit. She takes the coat back to the retailer,
but the customer service employee says that the 30 day return policy does not apply to
sale items. Jane is furious that this information was not provided to her at the time of
purchase. What condition for exchange did the retailer not meet? - Answers -Clear
communication and delivery of terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor
retailer in a new market. The salesperson spends most of the conversation talking about
the tractor's features-size, color, and price-instead of focusing on the tractor's benefits-
long life compared to other tractor competitors and positive reviews that previous
customers have provided. What concept describes the salesperson's ineffective
approach? - Answers -Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize? - Answers -Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Maker's
youtube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process? - Answers -Adoption
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales - Answers -False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have? - Answers -Societal
,Vivint is a company that sells solar panels for home energy sourcing and management.
Over the past few years, customers complained that the company's salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. For example, Vivint sold a 25 year old solar panel contract to a 91 year old
woman who died a month after the contract was signed. What type of orientation-
philosophy do these com[lainst describe? - Answers -Sales
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply - Answers -Create Value
Strategic planning is typically only required when the company wants to design a new
product. - Answers -False
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed withing the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix? - Answers -Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan? -
Answers -SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
individual customer who purchases 1 box. What type of targeting strategy is the widget
producer using? - Answers -Undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - Answers -
Core innovation
Which of the following is a characteristic of strategic business units (SBUS)? - Answers
-SBUs have control over their own resources.
According to the BCG Matrix, brand/SBUs with low market share dominance and high
growth are known as __________ - Answers -Problem children/question marks
Companies earn product.service differentiation competitive advantages when they are
efficient enough to change low prices for their products as compared with competitors -
Answers -False
, A local pet products store partners with the Humane Society for a fundraising campaign.
For 2 months, the store will donate 5% of all sales proceeds to the Humane Society.
This is an example of _________. - Answers -Cause-related marketing.
Ethics are situations specific and time oriented - Answers -Flase
Benefit Corporations allow businesses to.... - Answers -Balance economic goals with
environmental and/or social goals.
Companies should avoid self-regulating unless federal law requires them to. - Answers
-False
According to the lectures, which of the following best reflect conscious consumerism? -
Answers -A consumer buys a pair of shoes from Tom's, a company that donates a pair
of shoes to people in need for every purchase.
_____________ proposes that businesses who engage in socially responsible
marketing practices will outperform their competitors that do not. - Answers -
Sustainability theory
Which of the following would BEST represent a breach of the Foreign Corrupt Practices
Act? - Answers -A U.S based company pays an entry fee to froeign government
officials in exchange for access to a goriegn market.
Which of the following is NOT a characteristic of a code of ethics? - Answers -A code of
ethics should only include information about legal issues employees should watch out
for.
Which of the following is a characteristic of the CFBAI? - Answers -Participation in the
CFBAI is voluntary for its members.
Which of the following represents a mode of social control? - Answers -Active
consumers ,Laws. Self-regulation
Which of the following is NOT a demographic factor that international marketers should
consider? - Answers -Language
Which of the following BEST reflects ethnocentrism - Answers -A salesperson for a U.S
based company shakes a Japanese customer's hand, although the Japanese custom is
to bow when greeting in business meetings.
When country A's imports from Country B are greater than country A's exports to
country B. country A is experiencing a ___________. - Answers -Trade deficit
Many U.S steel sellers have asked the government to investigate Marquis, a foreighn
competitor in the industry. The U.S \steel sellers are accusing Marquis of __________
Organizations who win the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective. - Answers -Total Business
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply - Answers -Meeting customer
performance expectations and Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a
30-day return policy. When she gets home and tries the coat on with her other clothes.
Jane realizes that she does not really like the fit. She takes the coat back to the retailer,
but the customer service employee says that the 30 day return policy does not apply to
sale items. Jane is furious that this information was not provided to her at the time of
purchase. What condition for exchange did the retailer not meet? - Answers -Clear
communication and delivery of terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor
retailer in a new market. The salesperson spends most of the conversation talking about
the tractor's features-size, color, and price-instead of focusing on the tractor's benefits-
long life compared to other tractor competitors and positive reviews that previous
customers have provided. What concept describes the salesperson's ineffective
approach? - Answers -Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize? - Answers -Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Maker's
youtube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process? - Answers -Adoption
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales - Answers -False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have? - Answers -Societal
,Vivint is a company that sells solar panels for home energy sourcing and management.
Over the past few years, customers complained that the company's salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. For example, Vivint sold a 25 year old solar panel contract to a 91 year old
woman who died a month after the contract was signed. What type of orientation-
philosophy do these com[lainst describe? - Answers -Sales
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply - Answers -Create Value
Strategic planning is typically only required when the company wants to design a new
product. - Answers -False
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed withing the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix? - Answers -Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan? -
Answers -SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
individual customer who purchases 1 box. What type of targeting strategy is the widget
producer using? - Answers -Undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - Answers -
Core innovation
Which of the following is a characteristic of strategic business units (SBUS)? - Answers
-SBUs have control over their own resources.
According to the BCG Matrix, brand/SBUs with low market share dominance and high
growth are known as __________ - Answers -Problem children/question marks
Companies earn product.service differentiation competitive advantages when they are
efficient enough to change low prices for their products as compared with competitors -
Answers -False
, A local pet products store partners with the Humane Society for a fundraising campaign.
For 2 months, the store will donate 5% of all sales proceeds to the Humane Society.
This is an example of _________. - Answers -Cause-related marketing.
Ethics are situations specific and time oriented - Answers -Flase
Benefit Corporations allow businesses to.... - Answers -Balance economic goals with
environmental and/or social goals.
Companies should avoid self-regulating unless federal law requires them to. - Answers
-False
According to the lectures, which of the following best reflect conscious consumerism? -
Answers -A consumer buys a pair of shoes from Tom's, a company that donates a pair
of shoes to people in need for every purchase.
_____________ proposes that businesses who engage in socially responsible
marketing practices will outperform their competitors that do not. - Answers -
Sustainability theory
Which of the following would BEST represent a breach of the Foreign Corrupt Practices
Act? - Answers -A U.S based company pays an entry fee to froeign government
officials in exchange for access to a goriegn market.
Which of the following is NOT a characteristic of a code of ethics? - Answers -A code of
ethics should only include information about legal issues employees should watch out
for.
Which of the following is a characteristic of the CFBAI? - Answers -Participation in the
CFBAI is voluntary for its members.
Which of the following represents a mode of social control? - Answers -Active
consumers ,Laws. Self-regulation
Which of the following is NOT a demographic factor that international marketers should
consider? - Answers -Language
Which of the following BEST reflects ethnocentrism - Answers -A salesperson for a U.S
based company shakes a Japanese customer's hand, although the Japanese custom is
to bow when greeting in business meetings.
When country A's imports from Country B are greater than country A's exports to
country B. country A is experiencing a ___________. - Answers -Trade deficit
Many U.S steel sellers have asked the government to investigate Marquis, a foreighn
competitor in the industry. The U.S \steel sellers are accusing Marquis of __________
