GB 350 FINAL QUESTIONS AND ANSWERS
organizations who won the prestigious baldridge award are recognized for approaching
marking with a _____________ perspective - Answers -total business
which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? - Answers -meeting customer performance expectations
and justifying premium prices
jane purchases a coat that is 30% off on a sale at a local clothing retailer that promotes
a 39-day return policy. when she gets home and tries the coat on with her other clothes,
jane realizes that she doesnt like the fit. she takes the coat back to the retailer, but the
customer service employee says that the 30-day return policy doesnt apply to the sale
items. jane's furious that this information wasnt provided to her at the time of the
purchase. what condition for exchange did the retailer not meet? - Answers -clear
communication and delivery of terms
a salesperson for a tractor manufacturer is meeting with a potential customer, a tractor
in a new market. the salesperson spends most of the conversation talking about the
tractors new features size, color, and price instead of focusing on the tractors benefits
long life compared to other tractor competitors and positive reviews that previous
customers have provided. what concept describes the salespersons ineffective
approach? - Answers -marketing myopia
many amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. what customer stage
would the subscription option be seeking to optimize? - Answers -retention
magic markers sells childrens magicians kits. each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the companys products. customers can also watch magic markers
youtube videos to see magic trick demonstrations. magic markers is trying to optimize
what customer process? - Answers -advocacy
companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales. true or false? - Answers -false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have? - Answers -societal
, vivint is a company that sells solar panels for home energy sourcing and management.
over the past few years, customers complained that the companys salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. for example, vivint sold a 25 year old solar panel contract to a 91 year old
women who died a month after the contract was signed. what type fo orientation-
philosohy do these complainsts describe? - Answers -sales
which of the following is an overall goal of marketing, according to the lectures? -
Answers -create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________ which
are _______ factors that can influence marketing strategy - Answers -opportunities;
internal
strategic planning is typically only required when the company wants to design a new
product. true or false? - Answers -false
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed within the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix? - Answers -market penetration
which of the following is NOT part of the implementation stage of the marketing plan? -
Answers -SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
individual customer who purchases 1 box. What type of targeting strategy is the widget
producer using? - Answers -undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - Answers -
core innovation
which of the following is a characteristic of strategic business units (SBUS) - Answers -
SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and high
growth are known as _________ - Answers -problem children/question marks
organizations who won the prestigious baldridge award are recognized for approaching
marking with a _____________ perspective - Answers -total business
which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? - Answers -meeting customer performance expectations
and justifying premium prices
jane purchases a coat that is 30% off on a sale at a local clothing retailer that promotes
a 39-day return policy. when she gets home and tries the coat on with her other clothes,
jane realizes that she doesnt like the fit. she takes the coat back to the retailer, but the
customer service employee says that the 30-day return policy doesnt apply to the sale
items. jane's furious that this information wasnt provided to her at the time of the
purchase. what condition for exchange did the retailer not meet? - Answers -clear
communication and delivery of terms
a salesperson for a tractor manufacturer is meeting with a potential customer, a tractor
in a new market. the salesperson spends most of the conversation talking about the
tractors new features size, color, and price instead of focusing on the tractors benefits
long life compared to other tractor competitors and positive reviews that previous
customers have provided. what concept describes the salespersons ineffective
approach? - Answers -marketing myopia
many amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. what customer stage
would the subscription option be seeking to optimize? - Answers -retention
magic markers sells childrens magicians kits. each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the companys products. customers can also watch magic markers
youtube videos to see magic trick demonstrations. magic markers is trying to optimize
what customer process? - Answers -advocacy
companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales. true or false? - Answers -false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have? - Answers -societal
, vivint is a company that sells solar panels for home energy sourcing and management.
over the past few years, customers complained that the companys salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. for example, vivint sold a 25 year old solar panel contract to a 91 year old
women who died a month after the contract was signed. what type fo orientation-
philosohy do these complainsts describe? - Answers -sales
which of the following is an overall goal of marketing, according to the lectures? -
Answers -create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________ which
are _______ factors that can influence marketing strategy - Answers -opportunities;
internal
strategic planning is typically only required when the company wants to design a new
product. true or false? - Answers -false
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed within the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix? - Answers -market penetration
which of the following is NOT part of the implementation stage of the marketing plan? -
Answers -SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
individual customer who purchases 1 box. What type of targeting strategy is the widget
producer using? - Answers -undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - Answers -
core innovation
which of the following is a characteristic of strategic business units (SBUS) - Answers -
SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and high
growth are known as _________ - Answers -problem children/question marks
