CPCM-Retailer POS Data Analysis
REVIEW ACTUAL QUESTIONS AND
CORRECT ANSWERS
•Retailer point of sale data always appears in a standardized format. -
CORRECT ANSWERS False
•By looking at this market-level scanner data, you can see that the #4-selling
package in the marketplace is the Easy Widget 6-Pack. How would you
integrate this information with point-of-sale data from Joe's Market? -
CORRECT ANSWERS Look at the Joe's point-of-sale data to see if this
package is selling well at his market.
•Which of these retailers is using store clustering analysis to merchandise their
shelves? - CORRECT ANSWERS Frank's Market chain sets shelves with
a different set of products in stores in more affluent areas
•Which of the following describes the correct procedure for analyzing the
results of an in-store test? - CORRECT ANSWERS Calculate the change
in sales between the pre-test period and the test period for both the control store
group and the test store group. Then compare the change between time periods
in the test store group to the change between time periods in the control store
group
•How can a retailer determine whether a particular product is selling well in the
surrounding market? - CORRECT ANSWERS Look at market-level
syndicated data
•Why is it important to integrate a retailer's point-of-sale data with syndicated
market-level data? - CORRECT ANSWERS A key product may be
selling well in the surrounding market, but won't show up in the retailer's
internal data because the retailer doesn't carry that product
REVIEW ACTUAL QUESTIONS AND
CORRECT ANSWERS
•Retailer point of sale data always appears in a standardized format. -
CORRECT ANSWERS False
•By looking at this market-level scanner data, you can see that the #4-selling
package in the marketplace is the Easy Widget 6-Pack. How would you
integrate this information with point-of-sale data from Joe's Market? -
CORRECT ANSWERS Look at the Joe's point-of-sale data to see if this
package is selling well at his market.
•Which of these retailers is using store clustering analysis to merchandise their
shelves? - CORRECT ANSWERS Frank's Market chain sets shelves with
a different set of products in stores in more affluent areas
•Which of the following describes the correct procedure for analyzing the
results of an in-store test? - CORRECT ANSWERS Calculate the change
in sales between the pre-test period and the test period for both the control store
group and the test store group. Then compare the change between time periods
in the test store group to the change between time periods in the control store
group
•How can a retailer determine whether a particular product is selling well in the
surrounding market? - CORRECT ANSWERS Look at market-level
syndicated data
•Why is it important to integrate a retailer's point-of-sale data with syndicated
market-level data? - CORRECT ANSWERS A key product may be
selling well in the surrounding market, but won't show up in the retailer's
internal data because the retailer doesn't carry that product
