What makes HOTWORX special lies in the details of what it takes to deliver fast fitness results through
innovative technology . - correct answers true
The de facto mission statement of HOTWORX is __________________________. - correct answers More
Workout, Less Time
Next
Typical gym usage hovers around ________________ %, but HOTWORX has a much higher weekly usage
rate at ____________%. - correct answers10-15, 30
The most important component of business marketing is _________________. - correct answers
uniqueness
From a marketing standpoint, probably the most important differentiator for HOTWORX is the 24/7
availability of what? - correct answers Hot Yoga
HOTWORX 24 Hour Infrared Fitness Studios are ______________ that specialize in small group infrared
training. - correct answersboutiques
HOTWORX provides a boutique atmosphere as well as the workout variety of a much larger multi-
service fitness facility. - correct answerstrue
Technology and more _____________ has paved the way for a new breed of trainer. - correct
answersNOT science
Second only to profit, what is the next most important measurement for a brick and mortar business? -
correct answersincome per square foot
Technology has erased the need for an __________. - correct answersoffice