Digital Marketing Institute Exam Questions With
Correct Answers
Digital |marketing |- |CORRECT |ANSWER✔✔-the |use |of |new |media |or |digital |technology |to |
achieve |marketing |and |business |goals
outbound |marketing |- |CORRECT |ANSWER✔✔-begins |with |the |brand |advertiser |pushing |out |a |
message |to |a |specified |target |audience |with |the |objective |being |to |drive |awareness |of |a |
product |or |service
inbound |marketing |- |CORRECT |ANSWER✔✔-involves |trying |to |pull |your |audience |towards |your
|content, |brand, |or |service. |the |focus |is |on |creating |compelling |content |to |draw |your |
customers |to |your |brand
owned |media |- |CORRECT |ANSWER✔✔-the |media |you |create |and |manage
paid |media |- |CORRECT |ANSWER✔✔-media |or |advertising |that |you |have |paid |for |to |drive |
banner |and |video |viability, |or |clicks |and |traffic, |to |your |product, |website, |or |service
earned |media |- |CORRECT |ANSWER✔✔-free |publicity |generated |by |consumers, |PR, |influencers,
|and |people |who |speak |about |and |share |content |related |to |your |brand |or |product. |brand |
advocates |live |here
direct |marketing |- |CORRECT |ANSWER✔✔-involves |promoting |and |selling |directly |to |the |end |
buyer |from |the |manufacturer |with |no |other |media |owner |involved
print |- |CORRECT |ANSWER✔✔-advertising |that |uses |physically |printed |media |to |reach |
consumers |and |prospects, |such |as |newspapers, |brochures |and |magazine |ads
,outdoor |- |CORRECT |ANSWER✔✔-billboards, |bus |stops |and |smaller |placements, |bus |sides, |
building |wraps |and |installations |and |so |on
referral |- |CORRECT |ANSWER✔✔-involves |promoting |products |or |services |to |new |customers |
through |referrals, |usually |by |word |of |mouth
3i |principles |- |CORRECT |ANSWER✔✔-initiate, |iterate, |integrate
initiate |- |CORRECT |ANSWER✔✔-start |with |what |the |customer |actually |wants |and |work |
backwards |through |your |strategy |towards |your |objective
iterate |- |CORRECT |ANSWER✔✔-testing |and |improving |your |activity |now |that |you |understand |
more |about |the |audience, |the |channels |they |use, |and |how |they |view |your |brand |online
integrate |- |CORRECT |ANSWER✔✔-focused |on |two |parts: |selling |your |strategy |to |get |approval |
from |the |organization |to |move |forward, |and |then |integrating |your |findings |and |strategy |across
|the |different |channels
email |and |automation |marketing |- |CORRECT |ANSWER✔✔-used |for |conversion |and |loyalty. |aim
|to |reach |out |to |the |customers |at |the |right |time |to |lead |them |to |a |conversion |destination, |
such |as |a |landing |page
audience |research |- |CORRECT |ANSWER✔✔-designed |to |establish |the |size, |composition, |and |
characteristics |of |a |group |of |individuals |who |are, |or |could |be, |potential |customers
demographics |- |CORRECT |ANSWER✔✔-hard |facts |about |your |audience. |whether |they |are |
male |or |female, |how |old |they |are, |what |their |profession |is, |whether |they |are |married, |where |
they |live, |whether |they |go/went |to |college
,psychographics |- |CORRECT |ANSWER✔✔-anything |that |your |audience |might |be |interested |in, |
beliefs, |life |goals, |or |opinions. |its |about |gaining |deep |understanding |of |your |audience's |
aspirations
behavioral |data |- |CORRECT |ANSWER✔✔-about |how |people |use |your |product, |or |even |how |
they |navigate |on |your |website, |and |how |they |use |different
What |are |the |benefits |of |including |and |digital |marketing |activities |when |creating |a |marketing |
campaign? |- |CORRECT |ANSWER✔✔-optimize |for |scale |and |relevance |and |uses |every |
audience's |point |of |contact
Which |DMI |3i |principle |is |illustrated |by |applying |your |customer |engagement |learnings |to |your |
digital |marketing |strategy? |- |CORRECT |ANSWER✔✔-iterate
In |order |to |establish |myself |as |a |digital |marketing |expert, |I |will |complete |a |diploma |in |digital |
marketing. |What |elements |of |a |SMART |objective |are |illustrated |in |the |statement |above? |- |
CORRECT |ANSWER✔✔-specific |and |measurable
When |consider |entering |a |new |market |or |cultural |community, |why |is |it |beneficial |to |conduct |
cultural |research |first? |- |CORRECT |ANSWER✔✔-to |prevent |misconceptions |and |help |you |adapt
|your |positioning |and |offer |to |fit |in |a |global |context
You |are |researching |your |competitor's |target |market |to |find |out |how |to |achieve |their |
community |is |and |what |their |audience |is |saying |about |their |brand. |What |tool |or |source |of |
information |is |best |suite |to |provide |the |competitive |insight? |- |CORRECT |ANSWER✔✔-social |
media
You |are |conducting |research |on |your |product |and |the |factors |that |affect |its |performance. |
What |type |of |industry |trend |tools |can |provide |you |with |access |to |trending |topics |online? |- |
CORRECT |ANSWER✔✔-tweetdeck |and |eMarketer
, Your |prospect |is |aware |they |have |a |problem |and |have |identified |a |potential |solution |for |it. |
They |are |now |at |the |stage |where |they |are |evaluating |their |options. |What |stage |of |the |buyer's |
journey |is |your |prospect |at? |- |CORRECT |ANSWER✔✔-consideration
Identifying |market |opportunities, |developing |creative |concepts, |and |leveraging |PR, |influencer, |
and |branding |formats |are |all |activities |involved |in |which |marketing |function? |- |CORRECT |
ANSWER✔✔-awareness
What |are |the |two |main |benefits |of |a |360 |campaign? |- |CORRECT |ANSWER✔✔-it |covers |the |
entire |buying |cycle |and |optimizes |for |scale |and |balance
A |person |reads |an |article |about |the |effects |of |sun |damage |on |skin |and |searches |on |Google |for
|the |best |way |to |protect |their |skin. |They |discover |your |company's |blog |about |the |Top |Ten |
Ways |to |Protect |Your |Skin |In |the |Sun. |What |marketing |function |and |stage |in |the |buyer's |
journey |are |aligned |in |this |scenario? |- |CORRECT |ANSWER✔✔-awareness |function |and |
awareness |stage
content |marketing |- |CORRECT |ANSWER✔✔-tool |that |allows |you |to |bring |your |potential |
customers |along |the |journey |of |what |it |is |you |do |and |hopefully, |convert |them
benefits |of |content |marketing |- |CORRECT |ANSWER✔✔-grow, |recruit, |increase, |generate, |
enhance
content |marketing: |grow |- |CORRECT |ANSWER✔✔-be |able |to |grow |a |community |around |what |
it |is |you |are |trying |to |sell
content |marketing: |recruit |- |CORRECT |ANSWER✔✔-help |you |get |a |sense |of |influence |or |
credibility |about |what |it |is |you're |looking |to |do |in |the |wider |market |and |recruit |people |to |
believe |in |what |you |are |trying |to |achieve
content |marketing: |increase |- |CORRECT |ANSWER✔✔-increase |SEO
Correct Answers
Digital |marketing |- |CORRECT |ANSWER✔✔-the |use |of |new |media |or |digital |technology |to |
achieve |marketing |and |business |goals
outbound |marketing |- |CORRECT |ANSWER✔✔-begins |with |the |brand |advertiser |pushing |out |a |
message |to |a |specified |target |audience |with |the |objective |being |to |drive |awareness |of |a |
product |or |service
inbound |marketing |- |CORRECT |ANSWER✔✔-involves |trying |to |pull |your |audience |towards |your
|content, |brand, |or |service. |the |focus |is |on |creating |compelling |content |to |draw |your |
customers |to |your |brand
owned |media |- |CORRECT |ANSWER✔✔-the |media |you |create |and |manage
paid |media |- |CORRECT |ANSWER✔✔-media |or |advertising |that |you |have |paid |for |to |drive |
banner |and |video |viability, |or |clicks |and |traffic, |to |your |product, |website, |or |service
earned |media |- |CORRECT |ANSWER✔✔-free |publicity |generated |by |consumers, |PR, |influencers,
|and |people |who |speak |about |and |share |content |related |to |your |brand |or |product. |brand |
advocates |live |here
direct |marketing |- |CORRECT |ANSWER✔✔-involves |promoting |and |selling |directly |to |the |end |
buyer |from |the |manufacturer |with |no |other |media |owner |involved
print |- |CORRECT |ANSWER✔✔-advertising |that |uses |physically |printed |media |to |reach |
consumers |and |prospects, |such |as |newspapers, |brochures |and |magazine |ads
,outdoor |- |CORRECT |ANSWER✔✔-billboards, |bus |stops |and |smaller |placements, |bus |sides, |
building |wraps |and |installations |and |so |on
referral |- |CORRECT |ANSWER✔✔-involves |promoting |products |or |services |to |new |customers |
through |referrals, |usually |by |word |of |mouth
3i |principles |- |CORRECT |ANSWER✔✔-initiate, |iterate, |integrate
initiate |- |CORRECT |ANSWER✔✔-start |with |what |the |customer |actually |wants |and |work |
backwards |through |your |strategy |towards |your |objective
iterate |- |CORRECT |ANSWER✔✔-testing |and |improving |your |activity |now |that |you |understand |
more |about |the |audience, |the |channels |they |use, |and |how |they |view |your |brand |online
integrate |- |CORRECT |ANSWER✔✔-focused |on |two |parts: |selling |your |strategy |to |get |approval |
from |the |organization |to |move |forward, |and |then |integrating |your |findings |and |strategy |across
|the |different |channels
email |and |automation |marketing |- |CORRECT |ANSWER✔✔-used |for |conversion |and |loyalty. |aim
|to |reach |out |to |the |customers |at |the |right |time |to |lead |them |to |a |conversion |destination, |
such |as |a |landing |page
audience |research |- |CORRECT |ANSWER✔✔-designed |to |establish |the |size, |composition, |and |
characteristics |of |a |group |of |individuals |who |are, |or |could |be, |potential |customers
demographics |- |CORRECT |ANSWER✔✔-hard |facts |about |your |audience. |whether |they |are |
male |or |female, |how |old |they |are, |what |their |profession |is, |whether |they |are |married, |where |
they |live, |whether |they |go/went |to |college
,psychographics |- |CORRECT |ANSWER✔✔-anything |that |your |audience |might |be |interested |in, |
beliefs, |life |goals, |or |opinions. |its |about |gaining |deep |understanding |of |your |audience's |
aspirations
behavioral |data |- |CORRECT |ANSWER✔✔-about |how |people |use |your |product, |or |even |how |
they |navigate |on |your |website, |and |how |they |use |different
What |are |the |benefits |of |including |and |digital |marketing |activities |when |creating |a |marketing |
campaign? |- |CORRECT |ANSWER✔✔-optimize |for |scale |and |relevance |and |uses |every |
audience's |point |of |contact
Which |DMI |3i |principle |is |illustrated |by |applying |your |customer |engagement |learnings |to |your |
digital |marketing |strategy? |- |CORRECT |ANSWER✔✔-iterate
In |order |to |establish |myself |as |a |digital |marketing |expert, |I |will |complete |a |diploma |in |digital |
marketing. |What |elements |of |a |SMART |objective |are |illustrated |in |the |statement |above? |- |
CORRECT |ANSWER✔✔-specific |and |measurable
When |consider |entering |a |new |market |or |cultural |community, |why |is |it |beneficial |to |conduct |
cultural |research |first? |- |CORRECT |ANSWER✔✔-to |prevent |misconceptions |and |help |you |adapt
|your |positioning |and |offer |to |fit |in |a |global |context
You |are |researching |your |competitor's |target |market |to |find |out |how |to |achieve |their |
community |is |and |what |their |audience |is |saying |about |their |brand. |What |tool |or |source |of |
information |is |best |suite |to |provide |the |competitive |insight? |- |CORRECT |ANSWER✔✔-social |
media
You |are |conducting |research |on |your |product |and |the |factors |that |affect |its |performance. |
What |type |of |industry |trend |tools |can |provide |you |with |access |to |trending |topics |online? |- |
CORRECT |ANSWER✔✔-tweetdeck |and |eMarketer
, Your |prospect |is |aware |they |have |a |problem |and |have |identified |a |potential |solution |for |it. |
They |are |now |at |the |stage |where |they |are |evaluating |their |options. |What |stage |of |the |buyer's |
journey |is |your |prospect |at? |- |CORRECT |ANSWER✔✔-consideration
Identifying |market |opportunities, |developing |creative |concepts, |and |leveraging |PR, |influencer, |
and |branding |formats |are |all |activities |involved |in |which |marketing |function? |- |CORRECT |
ANSWER✔✔-awareness
What |are |the |two |main |benefits |of |a |360 |campaign? |- |CORRECT |ANSWER✔✔-it |covers |the |
entire |buying |cycle |and |optimizes |for |scale |and |balance
A |person |reads |an |article |about |the |effects |of |sun |damage |on |skin |and |searches |on |Google |for
|the |best |way |to |protect |their |skin. |They |discover |your |company's |blog |about |the |Top |Ten |
Ways |to |Protect |Your |Skin |In |the |Sun. |What |marketing |function |and |stage |in |the |buyer's |
journey |are |aligned |in |this |scenario? |- |CORRECT |ANSWER✔✔-awareness |function |and |
awareness |stage
content |marketing |- |CORRECT |ANSWER✔✔-tool |that |allows |you |to |bring |your |potential |
customers |along |the |journey |of |what |it |is |you |do |and |hopefully, |convert |them
benefits |of |content |marketing |- |CORRECT |ANSWER✔✔-grow, |recruit, |increase, |generate, |
enhance
content |marketing: |grow |- |CORRECT |ANSWER✔✔-be |able |to |grow |a |community |around |what |
it |is |you |are |trying |to |sell
content |marketing: |recruit |- |CORRECT |ANSWER✔✔-help |you |get |a |sense |of |influence |or |
credibility |about |what |it |is |you're |looking |to |do |in |the |wider |market |and |recruit |people |to |
believe |in |what |you |are |trying |to |achieve
content |marketing: |increase |- |CORRECT |ANSWER✔✔-increase |SEO
