DMI Module 1 - Intro to Digital Marketing Exam
Questions With Correct Answers
Digital |Marketing |- |CORRECT |ANSWER✔✔-The |use |of |new |media |or |digital |technology |to |
achieve |business |goals.
Outbound |Marketing |- |CORRECT |ANSWER✔✔-Traditional |approach |using |mass |media |
advertising. |This |is |a |push |strategy |that |begins |with |the |brand |or |advertiser |showing |ads |to |as |
many |people |as |possible, |hoping |that |it |will |resonate |with |some |of |them. |For |this |reason, |it |is |
harder |to |track |and |more |expensive.
Drive |Product |Recall |- |CORRECT |ANSWER✔✔-Pushing |out |a |message |to |a |target |audience |
repetitively |trying |to |bring |awareness |to |your |product |or |service. |Achieved |through |audience |
reach |and |repetition.
Inbound |Marketing |- |CORRECT |ANSWER✔✔-Marketing |activities |that |draw |the |attention |of |
customers |through |blogs, |Twitter, |LinkedIn, |and |other |online |sources, |rather |than |using |more |
traditional |activities |that |require |having |to |go |out |to |get |customers' |attention, |such |as |making |
a |sales |call. |Inbound |is |about |attracting |people |who |are |already |interested |in |your |product |or |
service |so |they |seek |you |out |and |engage.
The |use |of |cookie |tracking, |SEO, |topics, |blogs, |and |influencers |helps |brands |resonate |with |a |
specific |audience |so |they |come |to |you.
What |are |the |3 |different |media |types |in |digital |marketing? |- |CORRECT |ANSWER✔✔-Owned |
Media, |Paid |Media, |and |Earned |Media
Owned |Media |- |CORRECT |ANSWER✔✔-Online |content |that |an |organization |creates |and |
controls. |For |example, |the |company-created |Facebook |or |LinkedIn |pages.
, Paid |Media |- |CORRECT |ANSWER✔✔-Any |form |of |media |designed |to |promote |a |brand |for |a |
fee. |This |means |internet |media, |such |as |display |ads, |sponsorships, |and |paid |key |word |
searches, |that |are |paid |for |by |an |advertiser.
Earned |Media |- |CORRECT |ANSWER✔✔-Content |that |people |actively |interact |with |without |
effort |being |made |to |drive |traffic. |This |is |a |category |of |promotional |tactic |based |on |a |public |
relations |or |publicity |model |that |gets |customers |talking |about |products |or |services. |This |form |
of |media |builds |trust |far |quicker |and |more |effectively |than |paid |media |ever |could.
Traditional |Media |- |CORRECT |ANSWER✔✔-The |established |or |traditional |means |of |mass |
communication, |especially |compared |with |digital |methods. |This |means |media |that |didn't |
develop |with |the |digital |era. |Traditional |marketing |media |includes |direct |marketing, |outdoor, |
print, |TV, |and |radio |broadcast, |and |"word |of |mouth" |referrals.
Direct |Marketing |- |CORRECT |ANSWER✔✔-This |involves |promoting |and |selling |directly |to |the |
end |buyer |from |the |manufacturer |with |no |other |media |owner |involved. |For |instance, |it |
includes |letters |or |flyers, |coupons, |brochures, |and |general |any |other |print |material |delivered |
to |a |consumer's |mailbox |or |hand.
Print |Advertising |- |CORRECT |ANSWER✔✔-This |is |advertising |that |uses |physically |printed |media
|to |reach |consumers |and |prospects, |such |as |newspapers, |brochures, |and |magazine |ads
Outdoor |Advertising |- |CORRECT |ANSWER✔✔-Similar |to |print |but |on |a |larger |scale, |these |are |
billboards |(also |called |48 |sheets |or |the |even |larger |96 |sheets), |bus |stops |and |smaller |
placements |(also |called |6 |sheets), |bus |sides, |building |wraps |and |installations, |and |so |on.
Broadcast |Advertising |- |CORRECT |ANSWER✔✔-Known |as |on-air |advertising, |it |is |the |primary |
revenue |generator |for |commercial |television |and |radio |stations. |Examples |include |film, |TV, |
product |placement, |program |sponsorship, |cinema, |and |radio.
Questions With Correct Answers
Digital |Marketing |- |CORRECT |ANSWER✔✔-The |use |of |new |media |or |digital |technology |to |
achieve |business |goals.
Outbound |Marketing |- |CORRECT |ANSWER✔✔-Traditional |approach |using |mass |media |
advertising. |This |is |a |push |strategy |that |begins |with |the |brand |or |advertiser |showing |ads |to |as |
many |people |as |possible, |hoping |that |it |will |resonate |with |some |of |them. |For |this |reason, |it |is |
harder |to |track |and |more |expensive.
Drive |Product |Recall |- |CORRECT |ANSWER✔✔-Pushing |out |a |message |to |a |target |audience |
repetitively |trying |to |bring |awareness |to |your |product |or |service. |Achieved |through |audience |
reach |and |repetition.
Inbound |Marketing |- |CORRECT |ANSWER✔✔-Marketing |activities |that |draw |the |attention |of |
customers |through |blogs, |Twitter, |LinkedIn, |and |other |online |sources, |rather |than |using |more |
traditional |activities |that |require |having |to |go |out |to |get |customers' |attention, |such |as |making |
a |sales |call. |Inbound |is |about |attracting |people |who |are |already |interested |in |your |product |or |
service |so |they |seek |you |out |and |engage.
The |use |of |cookie |tracking, |SEO, |topics, |blogs, |and |influencers |helps |brands |resonate |with |a |
specific |audience |so |they |come |to |you.
What |are |the |3 |different |media |types |in |digital |marketing? |- |CORRECT |ANSWER✔✔-Owned |
Media, |Paid |Media, |and |Earned |Media
Owned |Media |- |CORRECT |ANSWER✔✔-Online |content |that |an |organization |creates |and |
controls. |For |example, |the |company-created |Facebook |or |LinkedIn |pages.
, Paid |Media |- |CORRECT |ANSWER✔✔-Any |form |of |media |designed |to |promote |a |brand |for |a |
fee. |This |means |internet |media, |such |as |display |ads, |sponsorships, |and |paid |key |word |
searches, |that |are |paid |for |by |an |advertiser.
Earned |Media |- |CORRECT |ANSWER✔✔-Content |that |people |actively |interact |with |without |
effort |being |made |to |drive |traffic. |This |is |a |category |of |promotional |tactic |based |on |a |public |
relations |or |publicity |model |that |gets |customers |talking |about |products |or |services. |This |form |
of |media |builds |trust |far |quicker |and |more |effectively |than |paid |media |ever |could.
Traditional |Media |- |CORRECT |ANSWER✔✔-The |established |or |traditional |means |of |mass |
communication, |especially |compared |with |digital |methods. |This |means |media |that |didn't |
develop |with |the |digital |era. |Traditional |marketing |media |includes |direct |marketing, |outdoor, |
print, |TV, |and |radio |broadcast, |and |"word |of |mouth" |referrals.
Direct |Marketing |- |CORRECT |ANSWER✔✔-This |involves |promoting |and |selling |directly |to |the |
end |buyer |from |the |manufacturer |with |no |other |media |owner |involved. |For |instance, |it |
includes |letters |or |flyers, |coupons, |brochures, |and |general |any |other |print |material |delivered |
to |a |consumer's |mailbox |or |hand.
Print |Advertising |- |CORRECT |ANSWER✔✔-This |is |advertising |that |uses |physically |printed |media
|to |reach |consumers |and |prospects, |such |as |newspapers, |brochures, |and |magazine |ads
Outdoor |Advertising |- |CORRECT |ANSWER✔✔-Similar |to |print |but |on |a |larger |scale, |these |are |
billboards |(also |called |48 |sheets |or |the |even |larger |96 |sheets), |bus |stops |and |smaller |
placements |(also |called |6 |sheets), |bus |sides, |building |wraps |and |installations, |and |so |on.
Broadcast |Advertising |- |CORRECT |ANSWER✔✔-Known |as |on-air |advertising, |it |is |the |primary |
revenue |generator |for |commercial |television |and |radio |stations. |Examples |include |film, |TV, |
product |placement, |program |sponsorship, |cinema, |and |radio.
