MKT 315 ACTUAL EXAM PAPER 2026
QUESTIONS WITH SOLUTIONS GRADED A+
◉ Milton Friedman's famous maxim, paraphrased, is: The social
responsibility of business is to: Answer: Make a profit
◉ The ROI equation does not: Answer: Include customer service values
◉ Self-actualization is NOT: Answer: Buying a Mercedes
◉ _____ represents where the total revenue and total cost are equal.
Answer: Break-even analysis
◉ The most difficult part of the marketing mix is: Answer: Pricing
◉ The Robinson-Patman Act: Answer: Was enacted to prevent unfair
pricing practices favoring larger retail establishments over smaller mom-
and-pop stores.
◉ An income gained from business activities, this term means the gross
(before taxes, expenses, etc.): Answer: Revenue
, ◉ ______ must be established with added value, or what is above and
beyond what is expected. Answer: Positioning
◉ The point with the largest vertical distance between the total revenue
and total costs represents the point at which: Answer: Production is
optimized and profitability peaks
◉ When a company arranges two or more marketing channels to target
one or more customer segments, it is called a(n) _____ system. Answer:
Multichannel distribution
◉ What type of marketing channel would Secure insurance use if it
offers its products exclusively through door-to-door salespersons?
Answer: Direct
◉ A "supply-chain" is thought of as limited because it: Answer: Implies
that planning commences with raw materials and factory capacity
◉ _____ conflict can occur when management at Eat and Run
Restaurants disagree about specific discount rates for high school
students. Answer: Horizontal
QUESTIONS WITH SOLUTIONS GRADED A+
◉ Milton Friedman's famous maxim, paraphrased, is: The social
responsibility of business is to: Answer: Make a profit
◉ The ROI equation does not: Answer: Include customer service values
◉ Self-actualization is NOT: Answer: Buying a Mercedes
◉ _____ represents where the total revenue and total cost are equal.
Answer: Break-even analysis
◉ The most difficult part of the marketing mix is: Answer: Pricing
◉ The Robinson-Patman Act: Answer: Was enacted to prevent unfair
pricing practices favoring larger retail establishments over smaller mom-
and-pop stores.
◉ An income gained from business activities, this term means the gross
(before taxes, expenses, etc.): Answer: Revenue
, ◉ ______ must be established with added value, or what is above and
beyond what is expected. Answer: Positioning
◉ The point with the largest vertical distance between the total revenue
and total costs represents the point at which: Answer: Production is
optimized and profitability peaks
◉ When a company arranges two or more marketing channels to target
one or more customer segments, it is called a(n) _____ system. Answer:
Multichannel distribution
◉ What type of marketing channel would Secure insurance use if it
offers its products exclusively through door-to-door salespersons?
Answer: Direct
◉ A "supply-chain" is thought of as limited because it: Answer: Implies
that planning commences with raw materials and factory capacity
◉ _____ conflict can occur when management at Eat and Run
Restaurants disagree about specific discount rates for high school
students. Answer: Horizontal
