DECA MARKETING LATEST 2026 EXAM QUESTIONS AND
ANSWERS GUARANTEE A+
✔✔Commercial Bank - ✔✔Provides a variety of financial services to individuals and
business. Besides providing savings accounts and other saving options, banks also
make loans and offer credit cards. Many large banks have trust departments and help
individuals plan for retirement. It may be possible to obtain all necessary financial
services from that institution
✔✔Taxation Department - ✔✔Collects various types of taxes
✔✔High Interest Rates - ✔✔A business condition that can create economic risks
✔✔Accounting - ✔✔The process of keeping and interpreting financial records
✔✔Liability - ✔✔Financial obligations a business has
✔✔Liquid Asset - ✔✔Cash or any asset that can quickly be converted into cash
✔✔Accounts Receivable - ✔✔Money owed to the business for purchases made by
customers
✔✔Dividends - ✔✔Sums of money paid to investors or stockholders as earnings on
investments
✔✔Cash Conversion Cycle - ✔✔The ratio that reflects the number of days between a
company paying for raw materials and receiving cash from selling the products made
from those raw materials
✔✔Profit Margin - ✔✔The amount of money that a business earns on sales after
expenses; expressed as a ratio
✔✔Human Resources Management - ✔✔The process of planning, staffing, leading, and
organizing the employees of a business
✔✔Distribution Channels - ✔✔Paths, or routes, that goods or services take from the
producer to the ultimate consumer or industrial user
✔✔Marketing Research - ✔✔The systematic gathering, recording, and analyzing of data
about a specific issue, situation, or concern
✔✔Variable - ✔✔Any factor that is subject to change
✔✔Case Study - ✔✔An in-depth analysis of a person, group, or event
, ✔✔Experiment - ✔✔A marketing research method that tests cause and effect by testing
marketing new products or comparing test groups with control groups
✔✔Hypothesis - ✔✔Proposed explanation for something
✔✔Semantic-Differential Rating Scales - ✔✔Measure attitude
✔✔Volume-Tracking Scanner - ✔✔A method of collecting information about customers'
buying habits and inventory status because the scanning system can track large
volumes of goods
✔✔Secondary Data - ✔✔Information that have been collected for purposes other than
the project at hand.
✔✔Marketing-Information Management - ✔✔This function involves gathering,
accessing, synthesizing, evaluating, and disseminating information to aid in making
marketing decisions
✔✔Selling - ✔✔This function involves determining customer needs and wants and
responding through planned, personalized communication that influences purchase
decisions and enhances future business opportunity
✔✔Objectives - ✔✔The things the business want to attain
✔✔Promotional Mix - ✔✔The combination of marketing communication channels that a
business uses to send its messages to consumers
✔✔Market Segmentation - ✔✔Dividing the market into groups that have similar
characteristics
✔✔Psychographic Segmentation - ✔✔The market divided on the basis of a lifestyle
choice
✔✔Geographic Segmentation - ✔✔Dividing a market on the basis of location
✔✔Demographics - ✔✔The physical and social characteristics of a population
✔✔Rate of Usage - ✔✔A type of behavioral segmentation, which involves dividing
customers into groups according to their response to a product
✔✔Presentation - ✔✔The way in which the information is communicated
✔✔Objectivity - ✔✔Presenting unbiased information
ANSWERS GUARANTEE A+
✔✔Commercial Bank - ✔✔Provides a variety of financial services to individuals and
business. Besides providing savings accounts and other saving options, banks also
make loans and offer credit cards. Many large banks have trust departments and help
individuals plan for retirement. It may be possible to obtain all necessary financial
services from that institution
✔✔Taxation Department - ✔✔Collects various types of taxes
✔✔High Interest Rates - ✔✔A business condition that can create economic risks
✔✔Accounting - ✔✔The process of keeping and interpreting financial records
✔✔Liability - ✔✔Financial obligations a business has
✔✔Liquid Asset - ✔✔Cash or any asset that can quickly be converted into cash
✔✔Accounts Receivable - ✔✔Money owed to the business for purchases made by
customers
✔✔Dividends - ✔✔Sums of money paid to investors or stockholders as earnings on
investments
✔✔Cash Conversion Cycle - ✔✔The ratio that reflects the number of days between a
company paying for raw materials and receiving cash from selling the products made
from those raw materials
✔✔Profit Margin - ✔✔The amount of money that a business earns on sales after
expenses; expressed as a ratio
✔✔Human Resources Management - ✔✔The process of planning, staffing, leading, and
organizing the employees of a business
✔✔Distribution Channels - ✔✔Paths, or routes, that goods or services take from the
producer to the ultimate consumer or industrial user
✔✔Marketing Research - ✔✔The systematic gathering, recording, and analyzing of data
about a specific issue, situation, or concern
✔✔Variable - ✔✔Any factor that is subject to change
✔✔Case Study - ✔✔An in-depth analysis of a person, group, or event
, ✔✔Experiment - ✔✔A marketing research method that tests cause and effect by testing
marketing new products or comparing test groups with control groups
✔✔Hypothesis - ✔✔Proposed explanation for something
✔✔Semantic-Differential Rating Scales - ✔✔Measure attitude
✔✔Volume-Tracking Scanner - ✔✔A method of collecting information about customers'
buying habits and inventory status because the scanning system can track large
volumes of goods
✔✔Secondary Data - ✔✔Information that have been collected for purposes other than
the project at hand.
✔✔Marketing-Information Management - ✔✔This function involves gathering,
accessing, synthesizing, evaluating, and disseminating information to aid in making
marketing decisions
✔✔Selling - ✔✔This function involves determining customer needs and wants and
responding through planned, personalized communication that influences purchase
decisions and enhances future business opportunity
✔✔Objectives - ✔✔The things the business want to attain
✔✔Promotional Mix - ✔✔The combination of marketing communication channels that a
business uses to send its messages to consumers
✔✔Market Segmentation - ✔✔Dividing the market into groups that have similar
characteristics
✔✔Psychographic Segmentation - ✔✔The market divided on the basis of a lifestyle
choice
✔✔Geographic Segmentation - ✔✔Dividing a market on the basis of location
✔✔Demographics - ✔✔The physical and social characteristics of a population
✔✔Rate of Usage - ✔✔A type of behavioral segmentation, which involves dividing
customers into groups according to their response to a product
✔✔Presentation - ✔✔The way in which the information is communicated
✔✔Objectivity - ✔✔Presenting unbiased information
