Instructor’s Manual g
Exploring Strategy Tex g g
t and Cases g g
Twelfth edition g
Richard Whittingtong g
Patrick Regnér Du g g
ncan Angwin Gerr
g g
y Johnson Kevan S
g g g
choles
WithgthegassistancegofgClivegKerridgegandgJasongEvans
Forgfurtherginstructorgmaterialgpleas
egvisit:
go.pearson.com/uk/he/resources
gPearsongEducationgLimitedg2020
Lecturersgadoptinggthegmaingtextgaregpermittedgtogdownloadgandgphotocopygthegmanualgasgrequired.
,PEARSONg EDUCATIONg LIMITED
KAOgTwo
gKAOgPar
k
HarlowgCM17g9SRgUnit
edgKingdom
Tel:g+44g(0)1279g623623
Web:g www.pearson-books.com
Thisgeditiongpublishedg2020
©gPearsongEducationgLimitedg2020
ThegrightsgofgRichardgWhittington,gPatrickgRegnér,gDuncangAngwin,gGerrygJohnsongandgKevangS
cholesgtogbegidentifiedgasgauthorsgofgthisgworkghavegbeengassertedgbygthemgingaccordancegwithgthe
gCopyright,gDesignsgandgPatentsgActg1988.
ISBNg 978-1-292-28249-7
Allgrightsgreserved.gPermissiongisgherebyggivengforgthegmaterialgingthisgpublicationgtogbegrepro
ducedgforgOHPgtransparenciesgandgstudentghandouts,gwithoutgexpressgpermissiongofgthegPublis
hers,gforgeducationalgpurposesgonly.gIngallgothergcases,gnogpartgofgthisgpublicationgmaygbegrepr
oduced,gstoredgingagretrievalgsystem,gorgtransmittedginganygformgorgbyganygmeans,gelectronic,g
mechanical,gphotocopying,grecording,gorgotherwisegwithoutgeithergthegpriorgwrittengpermissiongofg
thegPublishersgorgaglicencegpermittinggrestrictedgcopyinggingthegUnitedgKingdomgissuedgbygthe
gCopyrightgLicensinggAgencygLtd.,gBarnard’sgInn,g86gFettergLane,gLondongEC4Ag1EN.gThisgbook
gmaygnotgbeglent,gresold,ghiredgoutgorgotherwise gdisposedgofgbygwaygofgtradeginganygformgofgbin
dinggorgcovergothergthangthatgingwhichgitgisgpublished,gwithoutgthegpriorgconsentgofgthegPublis
hers.
Pleasegnotegthat,gunlessgthegmaterialgisgspecificallygcitedgwithgagsource,ganygcompanygnamesgus
edgwithing thisg Instructor’sg Manualg haveg beeng createdg byg theg authorsg andg areg intendedg tog beg fictit
ious.
PearsongEducationgisgnotgresponsiblegforgthegcontentgofgthird-partyginternetgsites.
ThegFinancialgTimes.gWithgagworldwidegnetworkgofghighlygrespectedgjournalists,gThegFinancia
lgTimesgprovidesgglobalgbusinessgnews,ginsightfulgopiniongandgexpertganalysisgofgbusiness,gfina
ncegandgpolitics.gWithgoverg500gjournalistsgreportinggfromg50gcountriesgworldwide,gourgin-
depthgcoveragegofginternationalgnewsgisgobjectivelygreportedgandganalysedgfromgangindependen
t,gglobalgperspective.gTogfindgoutgmore,gvisitgwww.ft.com/pearsonoffer.
2
©gPearsongEducationgLimitedg202
0
, Contents
Chapterg1 Introducinggstrategy 23
PartgI THEgSTRATEGICgPOSITION 31
Chapterg2 Macro-environment g analysis 32
Chapterg3 Industrygandgsectorganalysis 41
Chapterg4 Resourcesgandgcapabilitiesganalysis 56
Chapterg5 Stakeholdersgandggovernance 71
Chapterg6 Historygandgculture 80
PartgII STRATEGICgCHOICES 92
Chapterg7 Businessgstrategygandgmodels 93
Chapterg8 Corporategstrategy 105
Chapterg9 Internationalgstrategy 125
Chapterg10 Entrepreneurshipgandginnovation 136
Chapterg11 Mergers,gacquisitionsgandgalliances 145
PartgIII STRATEGYgINgACTION 156
Chapterg12 Evaluatinggstrategies 157
Chapterg13 Strategygdevelopmentgprocesses 170
Chapterg14 Organisinggandgstrategy 183
Chapterg15 Leadershipgandgstrategicgchange 190
Chapterg16 Thegpracticegofgstrategy 198
CasegTeachinggNotes
Glastonbury:g fromg hippyg weekendg tog internationalg festival 209
Theg globalg pharmaceuticalg industry:g harnessingg theg whirlwind 214
Siemensg A:gexploringgthegfuture 220
Relocation,gRelocation,gRelocation:gevolvinggstrategiesgtogdealgwithgshiftinggshopping
patternsgatgVisiongExpress 225
RicohgCanadagInc. 241
H&Mg ing fastg fashion:g continuedg success? 250
Theg Formulag 1g Constructors 261
‘Accessg tog Healthcare’:g integratingg ag CSRg programmeging Coloplast 268
Manchesterg Unitedg FC:g strugglingg tog competeg withg Europe’sgeliteg clubs 275
Adnamsg –g Ag LocalgCompany 299
3
©gPearsongEducationgLimitedg202
0
, ‘Daregtogknow’:gThegintegrationgofgUniversitégParis-DauphinegwithgParisgSciencesget
Lettresg(PSL)gUniversity 308
Ryanair:g theg lowg faresg airlineg –g newg directions? 313
Multi-sidedgplatformgcompetitiongingthegvideoggamegindustry 343
Megabrew:g creatingg ang undisputedg globalgbrewingg champion? 347
AirAsiag andg theg Tuneg Group:g diversifyinggacrossg industries 356
Severstal:gagjourneygfromggrowthgtogconsolidationg withingthegsteelgindustry 362
Indiang Premierg League:g glitz,g glamourgandg globalisation 370
Handelsbankeng –g bankingg doneg differently 374
Caitec:gAgChinesegBusinessgingAfrica 378
GoinggforgagRide:gEntrepreneurialgJourneysgingthegon-demandgtransportationgsector 386
Leadershipg atg Appleg Inc 392
HasgTevagbeengsaved?gRespondinggtogchallengesgandgproblemsginggenericgpharmaceuticals 400
ManaginggM&A:gElekta’sgacquistiongofgNeuromag 403
CRHgplc:g Optimisinggvaluegthroughgcorporategstrategy 409
Counterstrategy:gresistinggthegMexicangnarco-traffickinggbusiness 417
OakgTreegInn:gGrowthgchallengesgfacinggagfamily-rungtourismgbusiness 427
Strategicg planningg atg Kingg Faisalg Hospitalg andg Researchg Centreg Saudig Arabia 435
Mormorg Magda’sg iceg creamg –g cang youg beg hotg ing agcoolg market? 445
Emmaus:gthegfoundergasgagresource? 450
Siemensg B:g ‘makingg realg whatg matters’ 459
CultivatinggagrichgharvestgatgOrchard 468
StrategygWorkgingDörrgochgPortbolagetg–gHowgopengcangyougbe? 473
Ing theg boardroomgatg HomeCo 480
4
©gPearsongEducationgLimitedg202
0
Exploring Strategy Tex g g
t and Cases g g
Twelfth edition g
Richard Whittingtong g
Patrick Regnér Du g g
ncan Angwin Gerr
g g
y Johnson Kevan S
g g g
choles
WithgthegassistancegofgClivegKerridgegandgJasongEvans
Forgfurtherginstructorgmaterialgpleas
egvisit:
go.pearson.com/uk/he/resources
gPearsongEducationgLimitedg2020
Lecturersgadoptinggthegmaingtextgaregpermittedgtogdownloadgandgphotocopygthegmanualgasgrequired.
,PEARSONg EDUCATIONg LIMITED
KAOgTwo
gKAOgPar
k
HarlowgCM17g9SRgUnit
edgKingdom
Tel:g+44g(0)1279g623623
Web:g www.pearson-books.com
Thisgeditiongpublishedg2020
©gPearsongEducationgLimitedg2020
ThegrightsgofgRichardgWhittington,gPatrickgRegnér,gDuncangAngwin,gGerrygJohnsongandgKevangS
cholesgtogbegidentifiedgasgauthorsgofgthisgworkghavegbeengassertedgbygthemgingaccordancegwithgthe
gCopyright,gDesignsgandgPatentsgActg1988.
ISBNg 978-1-292-28249-7
Allgrightsgreserved.gPermissiongisgherebyggivengforgthegmaterialgingthisgpublicationgtogbegrepro
ducedgforgOHPgtransparenciesgandgstudentghandouts,gwithoutgexpressgpermissiongofgthegPublis
hers,gforgeducationalgpurposesgonly.gIngallgothergcases,gnogpartgofgthisgpublicationgmaygbegrepr
oduced,gstoredgingagretrievalgsystem,gorgtransmittedginganygformgorgbyganygmeans,gelectronic,g
mechanical,gphotocopying,grecording,gorgotherwisegwithoutgeithergthegpriorgwrittengpermissiongofg
thegPublishersgorgaglicencegpermittinggrestrictedgcopyinggingthegUnitedgKingdomgissuedgbygthe
gCopyrightgLicensinggAgencygLtd.,gBarnard’sgInn,g86gFettergLane,gLondongEC4Ag1EN.gThisgbook
gmaygnotgbeglent,gresold,ghiredgoutgorgotherwise gdisposedgofgbygwaygofgtradeginganygformgofgbin
dinggorgcovergothergthangthatgingwhichgitgisgpublished,gwithoutgthegpriorgconsentgofgthegPublis
hers.
Pleasegnotegthat,gunlessgthegmaterialgisgspecificallygcitedgwithgagsource,ganygcompanygnamesgus
edgwithing thisg Instructor’sg Manualg haveg beeng createdg byg theg authorsg andg areg intendedg tog beg fictit
ious.
PearsongEducationgisgnotgresponsiblegforgthegcontentgofgthird-partyginternetgsites.
ThegFinancialgTimes.gWithgagworldwidegnetworkgofghighlygrespectedgjournalists,gThegFinancia
lgTimesgprovidesgglobalgbusinessgnews,ginsightfulgopiniongandgexpertganalysisgofgbusiness,gfina
ncegandgpolitics.gWithgoverg500gjournalistsgreportinggfromg50gcountriesgworldwide,gourgin-
depthgcoveragegofginternationalgnewsgisgobjectivelygreportedgandganalysedgfromgangindependen
t,gglobalgperspective.gTogfindgoutgmore,gvisitgwww.ft.com/pearsonoffer.
2
©gPearsongEducationgLimitedg202
0
, Contents
Chapterg1 Introducinggstrategy 23
PartgI THEgSTRATEGICgPOSITION 31
Chapterg2 Macro-environment g analysis 32
Chapterg3 Industrygandgsectorganalysis 41
Chapterg4 Resourcesgandgcapabilitiesganalysis 56
Chapterg5 Stakeholdersgandggovernance 71
Chapterg6 Historygandgculture 80
PartgII STRATEGICgCHOICES 92
Chapterg7 Businessgstrategygandgmodels 93
Chapterg8 Corporategstrategy 105
Chapterg9 Internationalgstrategy 125
Chapterg10 Entrepreneurshipgandginnovation 136
Chapterg11 Mergers,gacquisitionsgandgalliances 145
PartgIII STRATEGYgINgACTION 156
Chapterg12 Evaluatinggstrategies 157
Chapterg13 Strategygdevelopmentgprocesses 170
Chapterg14 Organisinggandgstrategy 183
Chapterg15 Leadershipgandgstrategicgchange 190
Chapterg16 Thegpracticegofgstrategy 198
CasegTeachinggNotes
Glastonbury:g fromg hippyg weekendg tog internationalg festival 209
Theg globalg pharmaceuticalg industry:g harnessingg theg whirlwind 214
Siemensg A:gexploringgthegfuture 220
Relocation,gRelocation,gRelocation:gevolvinggstrategiesgtogdealgwithgshiftinggshopping
patternsgatgVisiongExpress 225
RicohgCanadagInc. 241
H&Mg ing fastg fashion:g continuedg success? 250
Theg Formulag 1g Constructors 261
‘Accessg tog Healthcare’:g integratingg ag CSRg programmeging Coloplast 268
Manchesterg Unitedg FC:g strugglingg tog competeg withg Europe’sgeliteg clubs 275
Adnamsg –g Ag LocalgCompany 299
3
©gPearsongEducationgLimitedg202
0
, ‘Daregtogknow’:gThegintegrationgofgUniversitégParis-DauphinegwithgParisgSciencesget
Lettresg(PSL)gUniversity 308
Ryanair:g theg lowg faresg airlineg –g newg directions? 313
Multi-sidedgplatformgcompetitiongingthegvideoggamegindustry 343
Megabrew:g creatingg ang undisputedg globalgbrewingg champion? 347
AirAsiag andg theg Tuneg Group:g diversifyinggacrossg industries 356
Severstal:gagjourneygfromggrowthgtogconsolidationg withingthegsteelgindustry 362
Indiang Premierg League:g glitz,g glamourgandg globalisation 370
Handelsbankeng –g bankingg doneg differently 374
Caitec:gAgChinesegBusinessgingAfrica 378
GoinggforgagRide:gEntrepreneurialgJourneysgingthegon-demandgtransportationgsector 386
Leadershipg atg Appleg Inc 392
HasgTevagbeengsaved?gRespondinggtogchallengesgandgproblemsginggenericgpharmaceuticals 400
ManaginggM&A:gElekta’sgacquistiongofgNeuromag 403
CRHgplc:g Optimisinggvaluegthroughgcorporategstrategy 409
Counterstrategy:gresistinggthegMexicangnarco-traffickinggbusiness 417
OakgTreegInn:gGrowthgchallengesgfacinggagfamily-rungtourismgbusiness 427
Strategicg planningg atg Kingg Faisalg Hospitalg andg Researchg Centreg Saudig Arabia 435
Mormorg Magda’sg iceg creamg –g cang youg beg hotg ing agcoolg market? 445
Emmaus:gthegfoundergasgagresource? 450
Siemensg B:g ‘makingg realg whatg matters’ 459
CultivatinggagrichgharvestgatgOrchard 468
StrategygWorkgingDörrgochgPortbolagetg–gHowgopengcangyougbe? 473
Ing theg boardroomgatg HomeCo 480
4
©gPearsongEducationgLimitedg202
0
