scaling
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set width, expressed as a percentage
byline
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the writer's name, often followed by the name of the publication he or she
works for or other credentials
kerning
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when you adjust the spacing between a pair of letters (like bringing an "e"
closer to the capital K)
inches
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story length/depth of photos and ads
"greening"
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cutting lines from a story
justified type
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the text has straight margins on both the right and left edges
third effect
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images play off each other and create yet another layer of meaning that
can be different, or even greater, than what you'd glean from any single
image
paginated
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pages created digitally with desktop publishing software
raw wraps
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most headlines cover all the text below it; this treatment lets text wrap
alongside; is a risky idea
the traditional format for newspaper layout
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vertical
small headlines
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broadsheet: 12-28 pts
tabloid: 12-24 pts.
paragraph indents
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1 pica
masthead
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the staff box
skeptical content questions that editors should ask include:
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set width, expressed as a percentage
byline
,Give this one a try later!
the writer's name, often followed by the name of the publication he or she
works for or other credentials
kerning
Give this one a try later!
when you adjust the spacing between a pair of letters (like bringing an "e"
closer to the capital K)
inches
Give this one a try later!
story length/depth of photos and ads
"greening"
Give this one a try later!
cutting lines from a story
justified type
,Give this one a try later!
the text has straight margins on both the right and left edges
third effect
Give this one a try later!
images play off each other and create yet another layer of meaning that
can be different, or even greater, than what you'd glean from any single
image
paginated
Give this one a try later!
pages created digitally with desktop publishing software
raw wraps
Give this one a try later!
most headlines cover all the text below it; this treatment lets text wrap
alongside; is a risky idea
the traditional format for newspaper layout
, Give this one a try later!
vertical
small headlines
Give this one a try later!
broadsheet: 12-28 pts
tabloid: 12-24 pts.
paragraph indents
Give this one a try later!
1 pica
masthead
Give this one a try later!
the staff box
skeptical content questions that editors should ask include:
Give this one a try later!
