Social Psychology

According to Alport (1954) an attitude is defined as a mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s responses to all objects and situations in which it is related. Understanding differences in attitudes across ...

Through the process of social perception people form first impressions of others based on their perceived characteristics. Asch (1946) shaped the way ψs investigate and understand perceptions of other people. What mostly interested Asch is how quickly people arrive at impressions, despite the diver...

Social Influence 1. Types of social influence There 3 main types of social influence; These are: 1. Conformity: Changing one’s B to match another person’s B 2. Obedience: Changes B to respond to a direct order from an authority 3. Compliance: Changing B under direct pressures of others. Complia...

One type of social influence is incidental social influence which is caused in public settings and involves the interactions with others. One of the most obvious examples of incidental influence is that the presence of other people, even though they are not trying to influence us, has an impact on o...