Marketing Management Bundle

Why is digital marketing important to study distinct from traditional marketing? CORRECT ANSWER all of the above: 1. More marketing budgets are being spent on digital than traditional channels and are growing fast. 2. Digital is much more trackable and proven effective. 3. Digital is different th...

Requirements for Marketing transactions CORRECT ANSWER 1. Two or more parties w/ unsatisfied needs 2. Ability and willingness to satisfy them 3. A way to communicate 4. Something to exchange market CORRECT ANSWER people with the ability and desire to buy a specific product product CORRECT A...

Marketing CORRECT ANSWER - management process through which goods and services move from concept to the customer 4 P's of Marketing CORRECT ANSWER 1) Product: identification, selection and development 2) Price 3) Place: selection of a distribution channel to reach the customers 4) Promotio...