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MNM1503
OTHER MNM1503 EXAM PREP 2 SUMMARY MNM1503 Notes 3 Exam (elaborations) MNM1503 - Introduction To Marketing Oct_Nov_2017_memo__1_.docx
[Show more]OTHER MNM1503 EXAM PREP 2 SUMMARY MNM1503 Notes 3 Exam (elaborations) MNM1503 - Introduction To Marketing Oct_Nov_2017_memo__1_.docx
[Show more]MNM1503 - Introduction To Marketing 
Oct_Nov_2017_memo__1_.docx
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Oct_Nov_2017_memo__1_.docx
MNM1503 NOTES 
CHAPTER 1 
INTRODUCTION TO MARKETING 
OVERVIEW OF MARKETING 
When one talks about promotion, many people assume that it is all about advertising. 
However, marketing includes market research, targeting, sales promotion, personal 
selling, social media and broadcast, customer relations...
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Add to cartMNM1503 NOTES 
CHAPTER 1 
INTRODUCTION TO MARKETING 
OVERVIEW OF MARKETING 
When one talks about promotion, many people assume that it is all about advertising. 
However, marketing includes market research, targeting, sales promotion, personal 
selling, social media and broadcast, customer relations...
MARKETING 
An Introduction 
M C Cant (editors) 
CHAPTER LAYOUT: 
Chapter 1: Fundamentals of marketing 
Chapter 2: Marketing environments 
Chapter 3: Consumer behaviour 
Chapter 4: Marketing information and research 
Chapter 5: STP Process 
Chapter 6: Product decision 
Chapter 7: Pricing decisions 
C...
Preview 4 out of 69 pages
Add to cartMARKETING 
An Introduction 
M C Cant (editors) 
CHAPTER LAYOUT: 
Chapter 1: Fundamentals of marketing 
Chapter 2: Marketing environments 
Chapter 3: Consumer behaviour 
Chapter 4: Marketing information and research 
Chapter 5: STP Process 
Chapter 6: Product decision 
Chapter 7: Pricing decisions 
C...
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