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Marketing Management, Fourteenth Canadian Edition, notes

Philip T Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham - ISBN: 9780133076752

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"Marketing Management" by Philip Kotler and Kevin Lane Keller is a seminal work in the field of marketing, offering a comprehensive exploration of the principles and strategies that underpin effective marketing practices. In its 15th edition, the book delves into the dynamic and ever-evolving landscape of marketing, providing insights into the latest trends, technologies, and consumer behaviors. Kotler and Keller emphasize the importance of customer-centric approaches, guiding readers through th...

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"Marketing Management" by Philip Kotler and Kevin Lane Keller is a seminal work in the field of marketing, offering a comprehensive exploration of the principles and strategies that underpin effective marketing practices. In its 15th edition, the book delves into the dynamic and ever-evolving landscape of marketing, providing insights into the latest trends, technologies, and consumer behaviors. Kotler and Keller emphasize the importance of customer-centric approaches, guiding readers through th...

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