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Best selling Integrated Marketing Communications notes
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IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023 Popular
- Available in package deal
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- $10.99
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What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023 Popular
- Available in package deal
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- $12.49
- + learn more
Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
-
Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023 Popular
- Available in package deal
-
- $11.99
- + learn more
IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
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Newest Integrated Marketing Communications summaries
-
Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023 New
- Available in package deal
-
- $12.49
- + learn more
Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
-
IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023 New
- Available in package deal
-
- $10.99
- + learn more
What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
-
Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023 New
- Available in package deal
-
- $11.99
- + learn more
IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.