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Entrepreneurial Marketing: An Effectual Approach – Nijssen, E.J.
- Summary • 22 pages • 2016
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This is a summary of the book Entrepreneurial marketing: An effectual approach, written by E.J. Nijssen. The summary covers the entire book (chapter 1-9). 
Additonally, a brief summary of 4 academic papers, supportive to the book (and part of the course), are added at the end of the summary.
The articles are:
Gourville 2006 - Eager sellers, Stoney buyers 
Leslie and Holloway 2006 - the sales learning curve
Onyemah and Pesquera 2006 – What entrepreneurs get wrong
Popovic 2004 – Launching the ...
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Entrepreneurial Marketing: An effectual approach
- Summary • 19 pages • 2016
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- $4.98
- 4x sold
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Summary of the book: "Entrepreneurial Marketing - An effectual approach" by E.J. Nijssen. This summary includes the lectures at the TU/e as well. Very well structured and encloses everything that you will need to know for the exam.
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia