MARKETING MANAGEMENT - D174 - WGU PRE-
ASSESSMENT: (JNV1) | LATEST 2025/2026 UPDATE |
QUESTIONS AND ANSWERS | SCORED A+
An established company is discussing various marketing strategies, and the
chief information officer is asked to improve the online presence of the
company by converting paper documents to electronic forms. Which of the
AMA's Seven Big Problems in Marketing is this company addressing? Answer -
Which two concepts are core to marketing? Answer - Value and exchange
A popcorn company that differentiates itself from the competition with its
fresh, handmade popcorn is expanding its business to e-commerce. Given its
focus on producing high quality, gourmet popcorn, the company is concerned it
cannot keep up with demand so it's looking at new equipment to sustain its
handmade unique selling proposition and improve production efficiency. Which
extended marketing mix element will the company be focusing on? Answer -
Process
The founder of a well-known company is focused on keeping and cultivating
profitable current customers by collecting and using real-time customer
information. Which post-marketing concept is the focus of this company?
Answer - Relationship orientation
, Which element in the marketing mix is demonstrated by a magazine
subscription service employing telemarketing strategies during early evening
hours? Answer - Promotion
A local doctor's office is deciding whether to install computer games in the
waiting room to entertain children who are waiting for appointments. Which
macro-level external factor encourages the office to install this technology?
Answer - Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of
analysis should the company use? Answer - SWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an
organization around capturing new opportunities to execute the mission.
Which strategic type is this categorized as? Answer - Prospector
A cable company's marketing plan states that the company will lower prices
during the next year to attract customers away from competitors. At which
planning level has the statement been written? Answer - Tactical
A grocery store's marketing plan states that the company will purchase
billboard advertising space during the first three months of the year. At which
planning level has the statement been written? Answer - Tactical
A law firm hires two new attorneys to accommodate the growing needs of its
largest client. Which of Porter's five forces is this an example of? Answer -
Power of customers
ASSESSMENT: (JNV1) | LATEST 2025/2026 UPDATE |
QUESTIONS AND ANSWERS | SCORED A+
An established company is discussing various marketing strategies, and the
chief information officer is asked to improve the online presence of the
company by converting paper documents to electronic forms. Which of the
AMA's Seven Big Problems in Marketing is this company addressing? Answer -
Which two concepts are core to marketing? Answer - Value and exchange
A popcorn company that differentiates itself from the competition with its
fresh, handmade popcorn is expanding its business to e-commerce. Given its
focus on producing high quality, gourmet popcorn, the company is concerned it
cannot keep up with demand so it's looking at new equipment to sustain its
handmade unique selling proposition and improve production efficiency. Which
extended marketing mix element will the company be focusing on? Answer -
Process
The founder of a well-known company is focused on keeping and cultivating
profitable current customers by collecting and using real-time customer
information. Which post-marketing concept is the focus of this company?
Answer - Relationship orientation
, Which element in the marketing mix is demonstrated by a magazine
subscription service employing telemarketing strategies during early evening
hours? Answer - Promotion
A local doctor's office is deciding whether to install computer games in the
waiting room to entertain children who are waiting for appointments. Which
macro-level external factor encourages the office to install this technology?
Answer - Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of
analysis should the company use? Answer - SWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an
organization around capturing new opportunities to execute the mission.
Which strategic type is this categorized as? Answer - Prospector
A cable company's marketing plan states that the company will lower prices
during the next year to attract customers away from competitors. At which
planning level has the statement been written? Answer - Tactical
A grocery store's marketing plan states that the company will purchase
billboard advertising space during the first three months of the year. At which
planning level has the statement been written? Answer - Tactical
A law firm hires two new attorneys to accommodate the growing needs of its
largest client. Which of Porter's five forces is this an example of? Answer -
Power of customers
