CORRECT 100%
WHERE DO OUR STUDIO LEADS COME FROM? - ANSWER- Social Media Ads
(Facebook / Instagram)
- Your Studio Microsite
- Google Ad Search
- Community Outreach
- Grassroots Marketing
- Referrals
What do we use the OMG for? - ANSWER- We use the OMG to **build rapport**,
**confirm intro class attendance,** and **customize your membership
recommendation** to convince the prospect Club Pilates is the only solution to
meeting their fitness goals.
What word do we want prospects to say 3 times? And Why? - ANSWER- **Gather at
least three "yes's" throughout your conversation. When a prospect hears themselves
answer "yes" repeatedly, they are likelier to say yes to the final ask- for the
membership sale!**
What does the A, B, C of prospects stand for? - ANSWERIn the "pre-work" you do
before the intro class, you'll determine A) Which prospects to focus on, B) Which
membership to prescribe each prospect and C) What objections they'll present to
you.
Studios who witness the greatest intro class conversion don't lead a better class or
conduct a better intro pitch- they're just better prepared.
The majority of our leads will come through from our Facebook ads. These ads will
prompt prospects to enter their information so that they can receive information
about our studio. Leads will automatically funnel into ClubReady under Lead
Management, where it's up to you to contact the prospect and get them into the
studio.
Which Lead type has a Prospect booked into an intro class but did attend? -
ANSWER- **Intro No Show -** Prospect booked into an intro class but did attend
What does **OMG** stands for? - ANSWER- **Objection:** Based on your
conversation, what can we anticipate the prospect will push back on? This indicates
what you and your team need to role play prior to the intro class
- **Membership:** Which membership will we recommend to the prospect (EFT 8 or
Unlimited)? The more prescriptive our recommendation, the more apt the prospect is
to take it!