WGU C201 BUSINESS ACUMEN
WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT LATEST VERSIONS A AND B NEWEST
ACTUAL
1. Which two key elements does an effective organization include?
- ANS ✔Human Interaction & Structure
2. Why does a line organization structure function most effectively
in a crisis situation? - ANS ✔It establishes a direct flow of
authority
3. A company might divide itself into smaller groups that best
match the types of customers it serves. What is this an example
of? - ANS ✔Departmentalization
4. Which primary driver does management use for an
organization's structure? - ANS ✔Achievement of company goals
1
,WGU C201 BUSINESS ACUMEN
5. Which step in the organizing process results in management
grouping work activities into units within the organization? -
ANS ✔Departmentalization
A high-tech start-up company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media
sites.
6. Which type of competitive advantage is this company
leveraging? - ANS ✔product
7. Which marketing strategy is devoted to maintaining continuous
bottom-line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - ANS ✔Everyday Low Pricing
8. When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
ANS ✔When demand for the product is driven by the end user
9. Which marketing tool is often used to build effective
relationship marketing campaigns? - ANS ✔Affinity Programs
2
,WGU C201 BUSINESS ACUMEN
10. Which element of the promotional mix has the advantage
of messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? - ANS ✔Personal Selling
11. What three factors should be addressed in a successful
marketing plan? - ANS ✔Target Market, Sales Revenue Goals and
Plan Implementation Timeline
12. Which three characteristics are measured in demographic
segmentation? - ANS ✔Race & Ethnicity, Income and Household
Size
13. In which three ways does business-buying behaviour differ
from consumer-buying behaviour? - ANS ✔A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
14. Which three factors suggest a product should be marketed
as a specialty product? - ANS ✔Priced high
Purchased infrequently
Available from a small number of retail outlets
3
, WGU C201 BUSINESS ACUMEN
15. With which two types of products does a marketing
strategy rely on advertising more than personal selling? - ANS
✔Accessories to primary products
Consumable supplies
16. After years of marketing a body lotion, a cosmetics
company begins promoting the lotion as an insect repellent as
well. In which three product life cycle extension strategies did
this company engage? - ANS ✔Adding new users, finding new uses
for the product, increasing frequency of use.
17. What are three qualities of strong brand equity? - ANS
✔Awareness, Loyalty and favourable images
18. A customer intends to purchase her favorited cereal. It is
out of stock, so she purchases an alternative brand of cereal
instead. Which stage of brand loyalty is this customer in? - ANS
✔brand preference
19. Which manufacturer distribution model is enhanced by
the shipping and tracking capabilities of a global package
delivery service? - ANS ✔Direct
4
WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT LATEST VERSIONS A AND B NEWEST
ACTUAL
1. Which two key elements does an effective organization include?
- ANS ✔Human Interaction & Structure
2. Why does a line organization structure function most effectively
in a crisis situation? - ANS ✔It establishes a direct flow of
authority
3. A company might divide itself into smaller groups that best
match the types of customers it serves. What is this an example
of? - ANS ✔Departmentalization
4. Which primary driver does management use for an
organization's structure? - ANS ✔Achievement of company goals
1
,WGU C201 BUSINESS ACUMEN
5. Which step in the organizing process results in management
grouping work activities into units within the organization? -
ANS ✔Departmentalization
A high-tech start-up company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media
sites.
6. Which type of competitive advantage is this company
leveraging? - ANS ✔product
7. Which marketing strategy is devoted to maintaining continuous
bottom-line prices rather than relying on short-term price-
cutting tactics such as cents-off coupons, rebates, and special
sales? - ANS ✔Everyday Low Pricing
8. When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? -
ANS ✔When demand for the product is driven by the end user
9. Which marketing tool is often used to build effective
relationship marketing campaigns? - ANS ✔Affinity Programs
2
,WGU C201 BUSINESS ACUMEN
10. Which element of the promotional mix has the advantage
of messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? - ANS ✔Personal Selling
11. What three factors should be addressed in a successful
marketing plan? - ANS ✔Target Market, Sales Revenue Goals and
Plan Implementation Timeline
12. Which three characteristics are measured in demographic
segmentation? - ANS ✔Race & Ethnicity, Income and Household
Size
13. In which three ways does business-buying behaviour differ
from consumer-buying behaviour? - ANS ✔A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
14. Which three factors suggest a product should be marketed
as a specialty product? - ANS ✔Priced high
Purchased infrequently
Available from a small number of retail outlets
3
, WGU C201 BUSINESS ACUMEN
15. With which two types of products does a marketing
strategy rely on advertising more than personal selling? - ANS
✔Accessories to primary products
Consumable supplies
16. After years of marketing a body lotion, a cosmetics
company begins promoting the lotion as an insect repellent as
well. In which three product life cycle extension strategies did
this company engage? - ANS ✔Adding new users, finding new uses
for the product, increasing frequency of use.
17. What are three qualities of strong brand equity? - ANS
✔Awareness, Loyalty and favourable images
18. A customer intends to purchase her favorited cereal. It is
out of stock, so she purchases an alternative brand of cereal
instead. Which stage of brand loyalty is this customer in? - ANS
✔brand preference
19. Which manufacturer distribution model is enhanced by
the shipping and tracking capabilities of a global package
delivery service? - ANS ✔Direct
4
