CHAPTER 5 - ATTITUDES - PYC3701
EXAM QUESTIONS WITH VERIFIED
ANSWERS. A+ GRADE 2025/2026.
Attitude - ANS feelings, often influenced by our beliefs, that predispose us to respond in a
particular way to objects, people, and events. evaluations of various aspects of the social world.
Explicit attitude - ANS an attitude that a person is consciously aware of and can report.
Implicit attitude - ANS an attitude that influences a person's feelings and behaviour at an
unconscious level. they are unconscious associations between objects and evaluative
responses.
Evaluative response - ANS a judgement by a listener about a person's conduct
Implicit Association Test (IAT) - ANS A computer-driven assessment of implicit attitudes. The
test uses reaction times to measure people's automatic associations between attitude objects
and evaluative words. Easier pairings (and faster responses) are taken to indicate stronger
unconscious associations.
Social learning - ANS the process through which we acquire new information, forms of
behaviour, or attitudes from other people
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Classical conditioning - ANS a type of learning in which one learns to link two or more stimuli
and anticipate events
Unconditioned stimulus - ANS A stimulus that evokes an unconditioned response without
previous conditioning
Conditioned stimulus - ANS in classical conditioning, an originally irrelevant stimulus that,
after association with an unconditioned stimulus, comes to trigger a conditioned response
Two pathways that classical conditioning can affect attitudes via - ANS The direct route and
the indirect route
The direct route (in classical conditioning) - ANS the more generally effective and typical
route used. can be seen in advertising, for example. positive stimuli are repeatedly paired with
a product allowing for direct transfer of affect to the brand.
The indirect route (in classical conditioning) - ANS by pairing a specific celebrity endorser
who is already liked by the target audience with a new brand, a memory link between the two
can be established. this repeats and whenever that celeb is thought of, so is the brand.
Subliminal conditioning - ANS classical conditioning that occurs in the absence of conscious
awareness of the stimuli involved
Instrumental conditioning - ANS type of learning in which a behavioural response can be
conditioned through reinforcement - either punishment or rewards associated with undesirable
or desirable behaviour.
Instrumental conditioning elements - ANS - teens share parents views
- when people are aware that different groups they are members of will reward/punish them
for supporting a particular attitude, they may express different views to different audiences
- people's reported attitudes depends on the expected audience
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
EXAM QUESTIONS WITH VERIFIED
ANSWERS. A+ GRADE 2025/2026.
Attitude - ANS feelings, often influenced by our beliefs, that predispose us to respond in a
particular way to objects, people, and events. evaluations of various aspects of the social world.
Explicit attitude - ANS an attitude that a person is consciously aware of and can report.
Implicit attitude - ANS an attitude that influences a person's feelings and behaviour at an
unconscious level. they are unconscious associations between objects and evaluative
responses.
Evaluative response - ANS a judgement by a listener about a person's conduct
Implicit Association Test (IAT) - ANS A computer-driven assessment of implicit attitudes. The
test uses reaction times to measure people's automatic associations between attitude objects
and evaluative words. Easier pairings (and faster responses) are taken to indicate stronger
unconscious associations.
Social learning - ANS the process through which we acquire new information, forms of
behaviour, or attitudes from other people
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Classical conditioning - ANS a type of learning in which one learns to link two or more stimuli
and anticipate events
Unconditioned stimulus - ANS A stimulus that evokes an unconditioned response without
previous conditioning
Conditioned stimulus - ANS in classical conditioning, an originally irrelevant stimulus that,
after association with an unconditioned stimulus, comes to trigger a conditioned response
Two pathways that classical conditioning can affect attitudes via - ANS The direct route and
the indirect route
The direct route (in classical conditioning) - ANS the more generally effective and typical
route used. can be seen in advertising, for example. positive stimuli are repeatedly paired with
a product allowing for direct transfer of affect to the brand.
The indirect route (in classical conditioning) - ANS by pairing a specific celebrity endorser
who is already liked by the target audience with a new brand, a memory link between the two
can be established. this repeats and whenever that celeb is thought of, so is the brand.
Subliminal conditioning - ANS classical conditioning that occurs in the absence of conscious
awareness of the stimuli involved
Instrumental conditioning - ANS type of learning in which a behavioural response can be
conditioned through reinforcement - either punishment or rewards associated with undesirable
or desirable behaviour.
Instrumental conditioning elements - ANS - teens share parents views
- when people are aware that different groups they are members of will reward/punish them
for supporting a particular attitude, they may express different views to different audiences
- people's reported attitudes depends on the expected audience
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
