HTMT Test 1 questions with complete
solutions passed
tourism as an industry began to develop during the... - correct answer ✔✔ Empire Era.
-people began traveling in large numbers for governmental, commercial, educational, and
religious purposes - for both necessity and pleasure
history of tourism - correct answer ✔✔
special characteristic of tourism: intangibility - correct answer ✔✔ can't touch it, return it, break
it like an iPhone
special characteristic of tourism: perishability - correct answer ✔✔ cannot be inventoried -->
nothing worth less than an empty bed at a hotel, seat on an airplane - that revenue can never
be made once a night goes by without booking the room.
special characteristic of tourism: variability - correct answer ✔✔ every guest experience is
different
special characteristic of tourism: inseparability - correct answer ✔✔ no product until the host
and guest come together (or guest and guest come together)
special characteristic of tourism: product cannot be ______ - correct answer ✔✔ inventoried
special characteristic of tourism: long ___________ and high __________. - correct answer ✔✔
lead time; fixed costs
,special characteristic of tourism: high "seasonality" - correct answer ✔✔ predictable changes in
demand over time (holidays, graduation, events)
excursionist - correct answer ✔✔ doesn't count as a tourist
vacationer - correct answer ✔✔
VFR - correct answer ✔✔ visit to friends and relatives`
business traveler - correct answer ✔✔ businesspeople are often required to travel as a part of
their day-to-day activities
-because amount of money they spend on travel stays fairly constant, not as price sensitive as
business and leisure travelers
MICE - correct answer ✔✔ meetings, incentive travel, conventions, and events
definition of a tourist (demand side) - correct answer ✔✔ staying more than 1 night, less than 1
year
non work-purposes
more than 50 miles from home
elasticity of tourism demand - correct answer ✔✔
Leiper's model of the Tourism System - correct answer ✔✔ travelers--> go somewhere --> get to
destination --> and come home --> starts again
integrated model of tourism - correct answer ✔✔ shows dynamic and interrelated nature of
tourism activities
, -shows how travelers are related to tourism promoters which are related to tourism service
suppliers which are related to the external environment
geographic segmentation - correct answer ✔✔ where visitors are from
-country: highest amount of SC visitors come from England/Japan, so we should advertise there
-state: usually any farther than 10 hr driving radius, ppl less likely to visit, so we shouldn't spend
$ advertising
-postal code: CofC students will go to the closest pizza place, not going to drive all the way to
Mt. Pleasant, so Mt. P shouldn't advertise downtown
demographic segmentation - correct answer ✔✔ race, sex, age, marital status, education,
income, nationality
product-related segmentation - correct answer ✔✔ people travel for different reasons, and we
should market them differently because they will respond differently (activity, occasion)
-loyalty segments
pareto law - correct answer ✔✔ 80/20 rule - top 20% of customers generate 80% of the
profit/income (heavy vs. light users)
-ex. top 20% of class answers 80% of questions
Weaver and Oppermann's tourism loyalty model: strong psychological attachment + low
behavioral consistency = - correct answer ✔✔ latent loyalty (tourist visits a destination and
enjoys it, but circumstances keep him/her from returning)
Weaver and Oppermann's tourism loyalty model: strong PA + high BC = - correct answer ✔✔
high loyalty (tourist keeps returning to the same destination and expresses positive opinions
about it)
solutions passed
tourism as an industry began to develop during the... - correct answer ✔✔ Empire Era.
-people began traveling in large numbers for governmental, commercial, educational, and
religious purposes - for both necessity and pleasure
history of tourism - correct answer ✔✔
special characteristic of tourism: intangibility - correct answer ✔✔ can't touch it, return it, break
it like an iPhone
special characteristic of tourism: perishability - correct answer ✔✔ cannot be inventoried -->
nothing worth less than an empty bed at a hotel, seat on an airplane - that revenue can never
be made once a night goes by without booking the room.
special characteristic of tourism: variability - correct answer ✔✔ every guest experience is
different
special characteristic of tourism: inseparability - correct answer ✔✔ no product until the host
and guest come together (or guest and guest come together)
special characteristic of tourism: product cannot be ______ - correct answer ✔✔ inventoried
special characteristic of tourism: long ___________ and high __________. - correct answer ✔✔
lead time; fixed costs
,special characteristic of tourism: high "seasonality" - correct answer ✔✔ predictable changes in
demand over time (holidays, graduation, events)
excursionist - correct answer ✔✔ doesn't count as a tourist
vacationer - correct answer ✔✔
VFR - correct answer ✔✔ visit to friends and relatives`
business traveler - correct answer ✔✔ businesspeople are often required to travel as a part of
their day-to-day activities
-because amount of money they spend on travel stays fairly constant, not as price sensitive as
business and leisure travelers
MICE - correct answer ✔✔ meetings, incentive travel, conventions, and events
definition of a tourist (demand side) - correct answer ✔✔ staying more than 1 night, less than 1
year
non work-purposes
more than 50 miles from home
elasticity of tourism demand - correct answer ✔✔
Leiper's model of the Tourism System - correct answer ✔✔ travelers--> go somewhere --> get to
destination --> and come home --> starts again
integrated model of tourism - correct answer ✔✔ shows dynamic and interrelated nature of
tourism activities
, -shows how travelers are related to tourism promoters which are related to tourism service
suppliers which are related to the external environment
geographic segmentation - correct answer ✔✔ where visitors are from
-country: highest amount of SC visitors come from England/Japan, so we should advertise there
-state: usually any farther than 10 hr driving radius, ppl less likely to visit, so we shouldn't spend
$ advertising
-postal code: CofC students will go to the closest pizza place, not going to drive all the way to
Mt. Pleasant, so Mt. P shouldn't advertise downtown
demographic segmentation - correct answer ✔✔ race, sex, age, marital status, education,
income, nationality
product-related segmentation - correct answer ✔✔ people travel for different reasons, and we
should market them differently because they will respond differently (activity, occasion)
-loyalty segments
pareto law - correct answer ✔✔ 80/20 rule - top 20% of customers generate 80% of the
profit/income (heavy vs. light users)
-ex. top 20% of class answers 80% of questions
Weaver and Oppermann's tourism loyalty model: strong psychological attachment + low
behavioral consistency = - correct answer ✔✔ latent loyalty (tourist visits a destination and
enjoys it, but circumstances keep him/her from returning)
Weaver and Oppermann's tourism loyalty model: strong PA + high BC = - correct answer ✔✔
high loyalty (tourist keeps returning to the same destination and expresses positive opinions
about it)
