Entrepreneurship Test 4 EXAM
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Personal selling can be a part of ____ and involves direct spoken communication
between sellers and customers.
Responses
Process
Price
Promotion
Product - ANSWER ✓ Promotion
Focusing on attracting and retaining customers by continually creating relevant
products is known as which of the following?
Responses
Co-branding
Content marketing
Online advertising
Societal marketing - ANSWER ✓ Content marketing
Industrial marketing is also known as which of the following?
Responses
Business-to-consumer
Business-to-business
,Wholesaler-to-retailer
Business-to-customer - ANSWER ✓ Business-to-business
Which of the following is NOT a way online advertising can be purchased?
Responses
Cost per view
Cost per thousand
Cost per click
Cost per action - ANSWER ✓ Cost per view
Which of the following is NOT considered a trend in marketing?
Responses
Relationship marketing
Industrial marketing
Distributive marketing
Mobile marketing - ANSWER ✓ Distributive marketing
Which of the following was NOT listed as a disadvantage of mobile marketing?
Responses
Variety of shapes and sizes of devices
Website navigation can be difficult
Privacy concerns on personal devices
Stores unwanted information on the device - ANSWER ✓ Stores unwanted
information on the device
Market segmentation involves which of the following?
Responses
Identifying generic markets
, Collecting information to carry out marketing activities
Segmenting the generic markets into target markets
A and C - ANSWER ✓ A and C
Marketers use MSAs for which of the following reasons?
Responses
Targeting consumers and launching promotional campaigns
Distributing promotions to the right producers
Advertising products
None of the above - ANSWER ✓ Targeting consumers and launching promotional
campaigns
What is NOT a type of pricing?
Responses
Prestige pricing
Bait pricing
Distributing pricing
Value-in-use pricing - ANSWER ✓ Distributing pricing
The marketing mix includes place, price, positioning and promotion.
Responses
True
False - ANSWER ✓ False
It is rare for a completely new product to enter markets and be successful.
Responses
True
False - ANSWER ✓ True
REVIEW WITH EXAM QUESTIONS
AND CORRECT SOLUTIONS A+
GRADED UPDATED 2025/2026||100%
GUARANTEED PASS!!<<LATEST
EXAM>>
Personal selling can be a part of ____ and involves direct spoken communication
between sellers and customers.
Responses
Process
Price
Promotion
Product - ANSWER ✓ Promotion
Focusing on attracting and retaining customers by continually creating relevant
products is known as which of the following?
Responses
Co-branding
Content marketing
Online advertising
Societal marketing - ANSWER ✓ Content marketing
Industrial marketing is also known as which of the following?
Responses
Business-to-consumer
Business-to-business
,Wholesaler-to-retailer
Business-to-customer - ANSWER ✓ Business-to-business
Which of the following is NOT a way online advertising can be purchased?
Responses
Cost per view
Cost per thousand
Cost per click
Cost per action - ANSWER ✓ Cost per view
Which of the following is NOT considered a trend in marketing?
Responses
Relationship marketing
Industrial marketing
Distributive marketing
Mobile marketing - ANSWER ✓ Distributive marketing
Which of the following was NOT listed as a disadvantage of mobile marketing?
Responses
Variety of shapes and sizes of devices
Website navigation can be difficult
Privacy concerns on personal devices
Stores unwanted information on the device - ANSWER ✓ Stores unwanted
information on the device
Market segmentation involves which of the following?
Responses
Identifying generic markets
, Collecting information to carry out marketing activities
Segmenting the generic markets into target markets
A and C - ANSWER ✓ A and C
Marketers use MSAs for which of the following reasons?
Responses
Targeting consumers and launching promotional campaigns
Distributing promotions to the right producers
Advertising products
None of the above - ANSWER ✓ Targeting consumers and launching promotional
campaigns
What is NOT a type of pricing?
Responses
Prestige pricing
Bait pricing
Distributing pricing
Value-in-use pricing - ANSWER ✓ Distributing pricing
The marketing mix includes place, price, positioning and promotion.
Responses
True
False - ANSWER ✓ False
It is rare for a completely new product to enter markets and be successful.
Responses
True
False - ANSWER ✓ True
