Update with Complete Solution
Kayla Mettura
D459 Task 1
Case Study 1
Events
Alder and Calla Wilde have an organic food company called Wilde’s Bramble
in rural Vermont. They started off selling at local farmers markets. They
became popular and demand for their products increased. The Wilde’s
needed to meet demand for their products so they used their savings to buy
a barn, new equipment, and to lease more farmland for production. When
their savings ran out, they took out a mortgage on the farm and got credit
cards. This caused debt.
Patterns Identified using the iceberg tool
1. Alder and Calla started their company, Wilde’s Bramble.
2. They began selling their products at local farmers markets.
3. Their products became popular, and demand increased.
4. To keep up with demand they began leasing more farmland.
5. They purchased more equipment and a barn.
6. They took out a mortgage on the farm.
7. They got credit cards.
8. Calle had to get a job outside the farm to bring in more funds.
9. They were in debt.
Graph
The graph below reveals that sales went up when demand for products
increased. When demand increased, Alder and Calle spent their savings on
leasing more farmland. They also took out a mortgage on the farm and
credit cards. This caused their debt to increase over profit. They hoped that