TEST BANK For Consumer Behaviour:
p p p p
pBuying, Having, and Being, Canadian Edition,
p p p p p
p9th Edition, 2024 by Michael R. Solomon
p p p p p p
p Chapters 1 - 15 p p p
,Consumer pBehaviour: pBuying, pHaving, pand pBeing, pCdn. p9e p(Solomon)
p Chapter p1 p An pIntroduction pto pConsumer pBehaviour
1) In pstudying pconsumers plike pGail, pa pcollege pstudent, pmarketers poften pfind pit puseful pto
learn ptheir pinterests pin pmusic por pclothing, phow pthey pspend ptheir pleisure ptime, pand peven
p
ptheir pattitudes pabout psocial pissues, pto pbe pable pto pcategorize pconsumers paccording pto ptheir
plifestyles. pThis psort pof pinformation pis pcalled:
A) core pvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: p B
p
Type: pMC Page pRef:
2 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
2) Tina, pa psupervisor pof pdisplays pfor pSears pCanada, pknows pthat pattractive pdisplays pcan
generate padditional psales pof pparticular pitems. pFrom pa pmarketer's pperspective, pthis pis:
p
A) a ppurchase pissue.
B) a ppost ppurchase pissue.
C) merchandising pcomplexity.
D) a ploss
pleader.
ANSWER: p A
Type: pMC Page pRef:
3 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
3) John pis pthe pvice ppresident pof pmarketing pfor pa plocal ptour pguide pcompany. pHe pis
concerned pthat phis pcustomers pare pnot precommending phis pcompany pto ptheir pfriends. pFor
p
,pJohn, pthis pproblem pis pa:
A) purchase pissue.
B) demographic pproblem.
C) prepurchase pissue.
D) post ppurchase
issue. pANSWER: p D
p
Type: pMC Page pRef:
3 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
, 4) The pexpanded pview pof pthe pexchange pthat pincludes pthe pissues pthat pinfluence pthe
consumer pbefore, pduring, pand pafter pa ppurchase pis pcalled:
p
A) the pvalue.
B) the pstrategic pfocus.
C) the ppre-sell pstrategy.
D) the pconsumption
process. pANSWER: p D
p
Type: pMC Page pRef:
3 pSkill: p Concept
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
5) Gail pdecides pto ptake pa pbreak pfrom pstudying pand pgoes ponline pto pcheck pthings pout. pShe
connects pwith pone pof pthe pproduct pdiscussion pgroups pthat pshe pparticipates pin. pThis pis pan
p
pexample pof pa:
A) lifestyle pdiscussion.
B) brand pcompetition.
C) consumption pcommunity.
D) marketplace
competition. pANSWER:
p
p C
Type: pMC Page pRef:
2 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
6) If pa pproduct psucceeds pin psatisfying pneeds pand pis ppurchased pover pand pover pagain, pit pmost
likely phas pattained:
p
A) product pseparation.
B) brand ployalty.
C) lifestyle pvariation.
D) purchase
conception.
p
ANSWER: p B
p p p p
pBuying, Having, and Being, Canadian Edition,
p p p p p
p9th Edition, 2024 by Michael R. Solomon
p p p p p p
p Chapters 1 - 15 p p p
,Consumer pBehaviour: pBuying, pHaving, pand pBeing, pCdn. p9e p(Solomon)
p Chapter p1 p An pIntroduction pto pConsumer pBehaviour
1) In pstudying pconsumers plike pGail, pa pcollege pstudent, pmarketers poften pfind pit puseful pto
learn ptheir pinterests pin pmusic por pclothing, phow pthey pspend ptheir pleisure ptime, pand peven
p
ptheir pattitudes pabout psocial pissues, pto pbe pable pto pcategorize pconsumers paccording pto ptheir
plifestyles. pThis psort pof pinformation pis pcalled:
A) core pvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: p B
p
Type: pMC Page pRef:
2 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
2) Tina, pa psupervisor pof pdisplays pfor pSears pCanada, pknows pthat pattractive pdisplays pcan
generate padditional psales pof pparticular pitems. pFrom pa pmarketer's pperspective, pthis pis:
p
A) a ppurchase pissue.
B) a ppost ppurchase pissue.
C) merchandising pcomplexity.
D) a ploss
pleader.
ANSWER: p A
Type: pMC Page pRef:
3 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
3) John pis pthe pvice ppresident pof pmarketing pfor pa plocal ptour pguide pcompany. pHe pis
concerned pthat phis pcustomers pare pnot precommending phis pcompany pto ptheir pfriends. pFor
p
,pJohn, pthis pproblem pis pa:
A) purchase pissue.
B) demographic pproblem.
C) prepurchase pissue.
D) post ppurchase
issue. pANSWER: p D
p
Type: pMC Page pRef:
3 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
, 4) The pexpanded pview pof pthe pexchange pthat pincludes pthe pissues pthat pinfluence pthe
consumer pbefore, pduring, pand pafter pa ppurchase pis pcalled:
p
A) the pvalue.
B) the pstrategic pfocus.
C) the ppre-sell pstrategy.
D) the pconsumption
process. pANSWER: p D
p
Type: pMC Page pRef:
3 pSkill: p Concept
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
5) Gail pdecides pto ptake pa pbreak pfrom pstudying pand pgoes ponline pto pcheck pthings pout. pShe
connects pwith pone pof pthe pproduct pdiscussion pgroups pthat pshe pparticipates pin. pThis pis pan
p
pexample pof pa:
A) lifestyle pdiscussion.
B) brand pcompetition.
C) consumption pcommunity.
D) marketplace
competition. pANSWER:
p
p C
Type: pMC Page pRef:
2 pSkill: p Application
p
Objective: p L1-01 pConsumer pbehaviour pis pa pprocess.
6) If pa pproduct psucceeds pin psatisfying pneeds pand pis ppurchased pover pand pover pagain, pit pmost
likely phas pattained:
p
A) product pseparation.
B) brand ployalty.
C) lifestyle pvariation.
D) purchase
conception.
p
ANSWER: p B
