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SCO 3001 MIDTERM 2 EXAM 2025 QUESTIONS AND ANSWERS

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What is quality? - ANS The consistent ability of a product or service to meet or exceed customer satisfaction. • Quality can only be determined by the customer! • Performance-Expectations=Quality Product Dimensions of Quality: - ANS • Performance: main characteristics of the product • Aesthetics: look, feel, smell, taste • Special Features: extra characteristics • Reliability: consistency of performance • Perceived Quality: indirect valuation of quality (reputation) • Serviceability: handling of complaints or repairs • Durability: useful life of the product • Conformance: how well the product matches design specs Performance: - ANS main characteristics of the product Aesthetics: - ANS look, feel, smell, taste Special Features: - ANS extra characteristics SCO 3001 MIDTERM 2 EXAM 2025 QUESTIONS AND ANSWERS Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2 Reliability: - ANS consistency of performance Perceived Quality: - ANS indirect valuation of quality (reputation) Serviceability: - ANS handling of complaints or repairs Durability: - ANS useful life of the product Conformance: - ANS how well the product matches design specs Service Dimensions of Quality: - ANS • Tangibles: physical appearance of facilities, equipment, and personnel • Reliability: the ability of the service firm to perform dependably and accurately without errors • Responsiveness: willingness to perform prompt and helpful service • Assurance: knowledge exhibited by employees and the ability to convey trust and confidence • Empathy: caring individualized service • Time: speed with which service is rendered • Convenience: availability and accessibility of the service Tangibles: - ANS physical appearance of facilities, equipment, and personnel Reliability: - ANS the ability of the service firm to perform dependably and accurately without errors Responsiveness: - ANS willingne

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SCO 3001 MIDTERM 2 EXAM 2025
QUESTIONS AND ANSWERS




What is quality? - ANS The consistent ability of a product or service to meet or exceed
customer satisfaction.
• Quality can only be determined by the customer!
• Performance-Expectations=Quality



Product Dimensions of Quality: - ANS • Performance: main characteristics of the product
• Aesthetics: look, feel, smell, taste
• Special Features: extra characteristics
• Reliability: consistency of performance
• Perceived Quality: indirect valuation of quality (reputation)
• Serviceability: handling of complaints or repairs
• Durability: useful life of the product
• Conformance: how well the product matches design specs



Performance: - ANS main characteristics of the product



Aesthetics: - ANS look, feel, smell, taste



Special Features: - ANS extra characteristics


Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1

,Reliability: - ANS consistency of performance



Perceived Quality: - ANS indirect valuation of quality (reputation)



Serviceability: - ANS handling of complaints or repairs



Durability: - ANS useful life of the product



Conformance: - ANS how well the product matches design specs



Service Dimensions of Quality: - ANS • Tangibles: physical appearance of facilities,
equipment, and personnel
• Reliability: the ability of the service firm to perform dependably and accurately without errors
• Responsiveness: willingness to perform prompt and helpful service
• Assurance: knowledge exhibited by employees and the ability to convey trust and confidence
• Empathy: caring individualized service
• Time: speed with which service is rendered
• Convenience: availability and accessibility of the service



Tangibles: - ANS physical appearance of facilities, equipment, and personnel



Reliability: - ANS the ability of the service firm to perform dependably and accurately
without errors



Responsiveness: - ANS willingness to perform prompt and helpful service




Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2

, Assurance: - ANS knowledge exhibited by employees and the ability to convey trust and
confidence



Empathy: - ANS caring individualized service



Time: - ANS speed with which service is rendered



Convenience: - ANS availability and accessibility of the service



Measuring Quality: - ANS • Analyze measureable characteristics to ensure you are meeting
customer requirements
• Service is not measureable and is industry specific



Determinants of Quality: - ANS • Quality of Design: determined before a product is produced
by a cross-functional product design team. Determined through market research, the design
concepts, and specifications
• Quality of Conformance: producing a product to meet the specifications. If it meets
specifications then it is a quality good.
• Service: warranty and repair
• Ease of Use: are customers able to use the product without further learning?
• Availability: Uptime/Uptime+Downtime



Quality of Design: - ANS determined before a product is produced by a cross-functional
product design team. Determined through market research, the design concepts, and
specifications



Quality of Conformance: - ANS producing a product to meet the specifications. If it meets
specifications then it is a quality good.



Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 3

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