For Educational Use Only – Do Not Submit As-Is
1
Module Two Milestone Worksheet: Target Market and Persona
First & Last name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, For Educational Use Only – Do Not Submit As-Is
2
TARGET MARKET
PRODUCT
“Healthy” carob (chocolate substitute) bars
TARGET MARKET RESEARCH
My target market is health-conscious adults aged 25-44 living in urban and suburban areas,
who are seeking natural and organic snack alternatives to support their active and wellness-
focused lifestyles (Mintel, 2022).
DEMOGRAPHIC CHARACTERISTICS
The target market for the new Chocolate Bliss healthy carob bars primarily consists of adults
aged 25-44. This group is predominantly female, though it also includes health-conscious males.
They are professionals working in fields such as healthcare, education, technology, and
business, often in roles that emphasize a busy and active lifestyle. Most have a college
education, with many holding advanced degrees. Their income level typically falls within the
middle to upper-middle range, from $50,000 to $100,000 or more annually. Marital status
varies, with a mix of single, married individuals, and those with children. They often have one to
two children, typically aged 5-14 years. These demographic characteristics will guide the
development of a detailed persona, ensuring the marketing strategies for the healthy carob
bars are well-aligned with the preferences and lifestyles of potential consumers.
PSYCHOGRAPHIC CHARACTERISTICS
The target market for the new Chocolate Bliss healthy carob bars has distinct psychographic
characteristics. These individuals have hobbies and interests that revolve around maintaining a
healthy lifestyle, such as yoga, fitness training, hiking, and cooking nutritious meals. They want
convenient, healthy snacks that offer the taste and satisfaction of chocolate without the
associated guilt. Their current product-related buying behavior shows a preference for natural,
organic, and eco-friendly products, often looking for certifications and labels like non-GMO and
sustainably sourced.
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
1
Module Two Milestone Worksheet: Target Market and Persona
First & Last name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, For Educational Use Only – Do Not Submit As-Is
2
TARGET MARKET
PRODUCT
“Healthy” carob (chocolate substitute) bars
TARGET MARKET RESEARCH
My target market is health-conscious adults aged 25-44 living in urban and suburban areas,
who are seeking natural and organic snack alternatives to support their active and wellness-
focused lifestyles (Mintel, 2022).
DEMOGRAPHIC CHARACTERISTICS
The target market for the new Chocolate Bliss healthy carob bars primarily consists of adults
aged 25-44. This group is predominantly female, though it also includes health-conscious males.
They are professionals working in fields such as healthcare, education, technology, and
business, often in roles that emphasize a busy and active lifestyle. Most have a college
education, with many holding advanced degrees. Their income level typically falls within the
middle to upper-middle range, from $50,000 to $100,000 or more annually. Marital status
varies, with a mix of single, married individuals, and those with children. They often have one to
two children, typically aged 5-14 years. These demographic characteristics will guide the
development of a detailed persona, ensuring the marketing strategies for the healthy carob
bars are well-aligned with the preferences and lifestyles of potential consumers.
PSYCHOGRAPHIC CHARACTERISTICS
The target market for the new Chocolate Bliss healthy carob bars has distinct psychographic
characteristics. These individuals have hobbies and interests that revolve around maintaining a
healthy lifestyle, such as yoga, fitness training, hiking, and cooking nutritious meals. They want
convenient, healthy snacks that offer the taste and satisfaction of chocolate without the
associated guilt. Their current product-related buying behavior shows a preference for natural,
organic, and eco-friendly products, often looking for certifications and labels like non-GMO and
sustainably sourced.
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
