TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).

TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22

,TABLE OF CONTENT q q




q Chapterq1:qTheqfoundatiqonsqofqdigitalqmarketing.qqq

qqqqqqqqqqqq Pageq:q2

q Chapterq2:qUnderstandingqtheqdigitalqecosystemqqqq

Pageq:q10qq

q Chapterq3:qIntegratingqdigitalqintoqwiderqorganizat

ionqstrategyqPageq:q13q

Chapterq4:qUnderstandingqtheqevolvingqdigitalqcons

umerqPageq:q17

Chapterq5:qBarriers,qconsiderationsqandqdataqprotec

tionqinqdigitalqmarketingqstrategyqPageq:q21qChapte

rq6:qEnablingqtechnologiesqforqonlineqmarketingqan

dqdigitalqtransformationqPageq:q25qChapterq7:qPlann

ingqyourqdigitalqmarketingqstrategyq–

Objectives,qPageq:q29q

Chapterq8:qSEOqstrategyqandqorganicqtechniquesqPa

geq:q34q

Chapterq9:qBuildingqandqoptimizingqaqwinningqpaidq

searchqstrategyqPageq:q38q

Chapterq10:qDisplayqadvertisingqandqprogrammaticq

targetingqPageq:q42

q Chapterq11:qTailoringqyourqsocialqmediaqstrategyq.q

Pageq:q45q

,Chapterq12:qMarketingqautomation,qmessagingqan

dqemailqmarketingq–

q thequnsungqheroes.qPageq:q50qChapterq13:qAffiliates

q schemesqandqpartnershipsqtoqdeliverqhighlyqtargete

dqleadsqPageq:q53q

Chapterq14:qLeadqgenerationqthatqdeliversqresultsq.q

Pageq:q56q

Chapterq15:qContentqstrategyq–

q aqkeyqpillarqofqsuccessqPageq:q60

Chapterq16:qPersonalizingqtheqcustomerqjourneyqan

dqdigitalqexperienceqPageq:q65q

Chapterq17:qEffectiveqExperienceqDesignq(XD)q.qPage

q q : 69q

Chapterq18:qOptimizingqyourqe-

commerceqplatformq.qPageq:q72q

Chapterq19:qManagingqloyalty,qCRMqandqdataq.qPag

eq:q75q

Chapterq20:qMeasuringqsuccessqthroughqdataqanaly

ticsqandqreportingqPageq:q80q

Chapterq21:qProvidingqaqsmoothqonlineqserviceqandq

customerqexperienceqPageq:q84q

Chapterq22:qPuttingqtogetherqyourqdigitalqmarketin

gqstrategy.qPageq:q87

, DigitalqMarketingqStrategyq3eqbyqSimonqKingsnorthq

Chapterq1:qTheqfoundationsqofqdigitalqmarketingqTe

stqbankqanswers


1. a),qb),qd),qe)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a),qb)