Capella University
Foundations of Finance
Efficient Market Hypothesis (EMH) is “a hypothesis that states that share prices reflect
all available information and consistent alpha generation is impossible.” (Downey 2024). This
means that based on the EMH that stocks are always traded at their fair value. It makes it
impossible for investors to buy stocks that are undervalued or sell stocks that or inflated for
more profits. The EMH states that the market is efficient and there are no methods the make
excess profits by investing since everything is accurately priced.